9 UX Myths That You Thought Were True But Are Not

9 UX Myths That You Thought Were True But Are Not

  • May 8, 2015

UX design does not have an official, standard definition because apart from its various visual components, it encompasses information architecture, user research, wireframing and many elements that together decide the fate of UX. The closest to a definition of UX is the one provided by Nielsen and Norman which states that “User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” Thus, UX involves knowing what end-users want from a product or a system and meeting those requirements with perfection and in a way that delights them. 

Read More
The Future Of Consumer Tech Is About Making You Forget It’s There

The Future of Consumer Tech Is About Making You Forget It’s There

  • March 7, 2015

Microsoft, Samsung, GoPro, and others take their best guesses at the next five years of consumer electronics.

When Apple introduced the iPad 2 in 2011, it laid out a noble goal for the future of technology.

“Technology alone is not enough,” an Apple ad proclaimed. “Faster, thinner, lighter, those are all good things, but when technology gets out of the way, everything becomes more delightful, even magical. That’s when you leap forward.” 

Read More
Hands-on With Mattel’s New AR, VR View-Master

Hands-on with Mattel’s new AR, VR View-Master

  • February 20, 2015

A View-Master for virtual reality: Hands-on with Mattel’s new AR, VR phone toy

Mattel is relaunching View-Master, but as a virtual reality and augmented-reality phone toy. And I got to play around with it for a bit…or at least, some of the tech behind it. 

Read More
Welcome To The Age Of Holographs

Welcome to the Age of Holographs

  • January 22, 2015

Up close with the HoloLens, Microsoft’s most intriguing product in years

We just finished a heavily scripted, carefully managed, and completely amazing demonstration of Microsoft’s HoloLens technology. Four demos, actually, each designed to show off a different use case for a headset that projects holograms into real space. We played Minecraft on a coffee table. We had somebody chart out how to fix a light switch right on top of the very thing we were fixing.

Read More
User Experience Tips: How To Seduce Ecommerce Visitors To Buy

User Experience Tips: How to Seduce Ecommerce Visitors to Buy

  • November 26, 2014

Every day, people visit your store and leave because they couldn’t find what they wanted.

You need more than top rankings on Google. People have to be able to navigate to the product they want and trust you enough to buy. Your website’s user experience (UX) should focus on building your visitor’s confidence by helping them complete their goals. 

Read More
Balancing Product UX And Lean Execution

Balancing Product UX and Lean Execution

  • October 22, 2014

Dealing with these competing priorities at each stage of product development

What matters more: killer UX that makes people want to use your product, or shipping the things people want quickly and staking down a huge share of the market? If the UX is bad, people won’t want to use it. On the other hand, if someone else gets it there first, people are happy to use what is available and help to improve it with feedback as it grows.

Read More
Animation For Attention And Comprehension

Animation for Attention and Comprehension

  • October 3, 2014

Summary: Moving elements are a powerful tool to attract users’ attention. When designing an animation consider its goal, its frequency of occurrence, and its mechanics.

Thanks to the rise of HTML5 and CSS3 transforms and transitions, animations and movement are becoming increasingly commonplace in modern web design.

Read More
The $3.2 Billion Man: Can Google’s Newest Star Outsmart Apple?

The $3.2 Billion Man: Can Google’s Newest Star Outsmart Apple?

  • September 17, 2014

GOOGLE IS BETTING BIG ON NEST CEO TONY FADELL, WHO HELPED INVENT THE IPOD AND IPHONE. HERE, A LOOK INSIDE HIS DESIGN REVOLUTION.

Lounging poolside in 93-degree July heat as Daft Punk’s “Get Lucky” thrums through the patio speakers, Tony Fadell takes a sip of nonalcoholic beer and sinks far enough back into his chair that his belly peeks out from under his Lacoste polo.

Read More
UX Without User Research Is Not UX

UX Without User Research Is Not UX

  • August 18, 2014

Summary: UX teams are responsible for creating desirable experiences for users. Yet many organizations fail to include users in the development process. Without customer input, organizations risk creating interfaces that fail.

A website’s (or product’s) success depends on how users perceive it. Users assess the usefulness and ease of use of websites as they interact with them, forming their conclusions in seconds—sometimes milliseconds. 

Read More
Search