New Projects Navigate towards the optimal user experience with these usability studies. Surveys Gauge sentiment and performance with statistics to highlight problems so you can serve users better. Card Sorting Evaluate the system structure by grouping topics into organized categories that make logical sense. Personas Discover your key stakeholders to design an abstract view of your users to help design interactions. Market Research Test new concepts on actual users, and get feedback on your exciting new products and services. Optimize Design Usability tests to improve your product’s design and satisfy users’ goals. Expert Review Get a detailed analysis of an entire product by an independent expert to gauge your usability and overall user experience. Qualitative Study Produce patterns of user behavior to learn what works best in a design. Discover user frustrations and motivations. Focus Groups Learn users’ attitudes, beliefs, desires, and reactions to concepts in a focus group, or avoid bias from others with interviews. Cyclical Testing Maximize usability with cyclical testing so that subsequent redesigns can build on the successes from previous iterations.