Games User Research: Driving Development With Actionable Insights

Games User Research: Driving Development with Actionable Insights

  • November 28, 2018

Developers both large and small can benefit from an outside perspective given by a game user research, or usability research geared towards games. Indie developers can benefit from adding UX expertise to the development team, while large developers can obtain an outside perspective to compliment and verify findings from internal members of the development team. In this article, we will present three key ways in which game research can maximize a game’s success. 

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Why Great Products Do Only One Thing

Why Great Products Do Only One Thing

  • October 25, 2018

And why one feature is better than two or three

Uber did not allow you to pre-book a taxi. Amazon started out by selling books only. Google was just a search engine. McDonald’s got rid of cutlery. And somehow we still believe that for a product to be successful it must do many things.

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The Clever UX That Made Fortnite A $1.2 Billion Sensation

The clever UX that made Fortnite a $1.2 billion sensation

  • October 5, 2018

The gaming hit is a masterclass in UX and experience design.

The online videogame Fortnite Battle Royale was launched just a year ago in September 2017. Since then the game had amassed 125 million active players by June and made $1.2 billion for its developer Epic Games. It has also been linked to 200 divorces in the U.K. and a case of aggravated harassment where a 45-year-old man threatened to kill an 11-year-old boy after losing to him in the game.

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User Research: Is More The Merrier?

User Research: is more the merrier?

  • August 8, 2018

Determining the right number of users for User Research.

Most clients and projects require the design researchers to state a predetermined sample size of users. Researchers often find it hard to justify to clients and business stakeholders on the choice of their sample size of users.

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The Most Important Rule In UX Design That Everyone Breaks

The Most Important Rule in UX Design that Everyone Breaks

  • January 15, 2018

The Most Important Rule in Product Design, and Possibly Life Management
There is one principle of organization that every human should adhere to, particularly people who design products. Day after day, I see companies break this rule, and it is 100% of the time to their detriment.

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The Psychology Principles Every UI/UX Designer Needs To Know

The Psychology Principles Every UI/UX Designer Needs to Know

  • November 14, 2017

Psychology plays a big part in a user’s experience with an application. By understanding how our designs are perceived, we can make adjustments so that the apps we create are more effective in achieving the goals of the user.

To help you understand the perception of the user, I will introduce some design principles which I think are the most important, and also provide common examples of these principles in practice.

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What Is Card Sorting?

What is Card Sorting?

  • October 16, 2017

Card Sorting is a method used to help design or evaluate the Information Architecture (IA) of a system. In a card sorting session, participants organize topics into categories that make sense to them and they may also help you label these groups. To conduct a card sort, you can use actual cards, pieces of paper, or one of several online card-sorting software tools. 

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Tips On Improving Your Website’s User Experience, Part 1

Tips on Improving Your Website’s User Experience, Part 1

  • January 26, 2017

Websites are a representation of your business and your products or services offered. That is why it is so important to give your users a great experience no matter how they interact with your business.

Our team has come up with ten usability guidelines for web developers and business owners to follow. This list is a starting point to providing the user experience that you want to give your customers online.

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Tips On Creating An Awesome Dashboard User Experience

Tips on Creating an Awesome Dashboard User Experience

  • September 28, 2016

Dashboard design is an art and takes some time to master. The challenge is to communicate analytics in a straightforward way, while allowing users to drill down into the specifics. It is about avoiding clutter, about catering for personalization, and about the prioritization of the right metrics. Dashboard design is a tricky science and to create that one design that is awesome takes some time and talent. 

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