Games User Research: Driving Development With Actionable Insights

Games User Research: Driving Development with Actionable Insights

  • November 28, 2018

Developers both large and small can benefit from an outside perspective given by a game user research, or usability research geared towards games. Indie developers can benefit from adding UX expertise to the development team, while large developers can obtain an outside perspective to compliment and verify findings from internal members of the development team. In this article, we will present three key ways in which game research can maximize a game’s success. 

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Rapid UX Research At Google

Rapid UX Research at Google

  • May 4, 2018

How do you conduct impactful user research in a short space of time?

As the manager of a Rapid Research team at Google, I’ve built a team around just that — delivering meaningful insights, fast. My job is to ensure our product teams get the insights they need quickly and effectively. 

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How To Conduct User Research And Build Features

How to Conduct User Research and Build Features

  • October 5, 2015

“So, Megan, what do you do?”

What a loaded question, geeze. I do lots of things. I run. I eat. I hang out with my 5 rabbits (yeah, they’re awesome). Everyone asks me this question at every networking event, and I still don’t have a succinct, articulate answer. I usually reply with something along the lines of,

“I do user research and product strategy consulting for early stage startups.” 

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Hands-on With Mattel’s New AR, VR View-Master

Hands-on with Mattel’s new AR, VR View-Master

  • February 20, 2015

A View-Master for virtual reality: Hands-on with Mattel’s new AR, VR phone toy

Mattel is relaunching View-Master, but as a virtual reality and augmented-reality phone toy. And I got to play around with it for a bit…or at least, some of the tech behind it. 

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Welcome To The Age Of Holographs

Welcome to the Age of Holographs

  • January 22, 2015

Up close with the HoloLens, Microsoft’s most intriguing product in years

We just finished a heavily scripted, carefully managed, and completely amazing demonstration of Microsoft’s HoloLens technology. Four demos, actually, each designed to show off a different use case for a headset that projects holograms into real space. We played Minecraft on a coffee table. We had somebody chart out how to fix a light switch right on top of the very thing we were fixing.

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IBM Forecasts Major Advances In Cognitive Computing

IBM Forecasts Major Advances in Cognitive Computing

  • December 27, 2013

IBM on Tuesday released its annual “5 in 5” list of predictions about technological innovations that will change the way we live in the next five years, with the theme this year being cognitive advances in computing that help machines “learn” how to better serve us. 

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Serious Games And The Future Of Education

Serious Games and the Future of Education

  • September 18, 2013

Are serious games the classroom tool of the future? Is the future already here?  The tablet classroom may have once been the stuff of science fiction, but modern developments in technology and brain science may have come together to create a massive change in the way we think about education. 

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New Media Capture And Delivery System Gives Users Immersive “Experiences”

New Media Capture and Delivery System Gives Users Immersive “Experiences”

  • April 12, 2013

Experience Media Studios today announced the worldwide launch of its patent-pending 3DPOV® system, a pioneering new solution for capturing, delivering, and experiencing immersive media.

Experience Media Studios’ 3DPOV® system enables the capture of a three-dimensional visual and auditory experience from the first-person perspective. 3DPOV® media delivers a higher level of sensory engagement than virtual reality that replicates a true-to-life binocular and peripheral visual field and a stereophonic auditory experience.

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