User Experience Archives - Situated Research

Boost 2020 Profit: E-commerce Experience Optimization

  • November 21, 2019

User-friendly Experience + Simplified Buying Journey = More Sales

Online businesses in 2020 are forced to compete with large online and big box retailers, including Amazon, Wayfair, and brick-and-mortar stores like Walmart and Best Buy. In order to compete, e-commerce websites need to have a great user-experience (UX) and a streamlined buying process. Complicated checkout systems, over-cluttered product pages, and a lack of mobile optimization can severely inhibit a retailer from competing with large companies that have large, dedicated user-experience teams.

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Games User Research: Driving Development with Actionable Insights

  • November 28, 2018

Developers both large and small can benefit from an outside perspective given by a game user research, or usability research geared towards games. Indie developers can benefit from adding UX expertise to the development team, while large developers can obtain an outside perspective to compliment and verify findings from internal members of the development team. In this article, we will present three key ways in which game research can maximize a game’s success. 

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The clever UX that made Fortnite a $1.2 billion sensation

  • October 5, 2018

The gaming hit is a masterclass in UX and experience design.

The online videogame Fortnite Battle Royale was launched just a year ago in September 2017. Since then the game had amassed 125 million active players by June and made $1.2 billion for its developer Epic Games. It has also been linked to 200 divorces in the U.K. and a case of aggravated harassment where a 45-year-old man threatened to kill an 11-year-old boy after losing to him in the game.

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