Games User Research: Driving Development With Actionable Insights

Games User Research: Driving Development with Actionable Insights

  • November 28, 2018

Developers both large and small can benefit from an outside perspective given by a game user research, or usability research geared towards games. Indie developers can benefit from adding UX expertise to the development team, while large developers can obtain an outside perspective to compliment and verify findings from internal members of the development team. In this article, we will present three key ways in which game research can maximize a game’s success. 

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Why Great Products Do Only One Thing

Why Great Products Do Only One Thing

  • October 25, 2018

And why one feature is better than two or three

Uber did not allow you to pre-book a taxi. Amazon started out by selling books only. Google was just a search engine. McDonald’s got rid of cutlery. And somehow we still believe that for a product to be successful it must do many things.

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User Research: Is More The Merrier?

User Research: is more the merrier?

  • August 8, 2018

Determining the right number of users for User Research.

Most clients and projects require the design researchers to state a predetermined sample size of users. Researchers often find it hard to justify to clients and business stakeholders on the choice of their sample size of users.

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Rapid UX Research At Google

Rapid UX Research at Google

  • May 4, 2018

How do you conduct impactful user research in a short space of time?

As the manager of a Rapid Research team at Google, I’ve built a team around just that — delivering meaningful insights, fast. My job is to ensure our product teams get the insights they need quickly and effectively. 

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The Most Important Rule In UX Design That Everyone Breaks

The Most Important Rule in UX Design that Everyone Breaks

  • January 15, 2018

The Most Important Rule in Product Design, and Possibly Life Management
There is one principle of organization that every human should adhere to, particularly people who design products. Day after day, I see companies break this rule, and it is 100% of the time to their detriment.

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Why UX Matters To Marketing [INFOGRAPHIC]

Why UX Matters to Marketing [INFOGRAPHIC]

  • November 22, 2017

User experience is all about making your website both aesthetically pleasing and user-friendly for visitors. It’s about more than just a great design – it’s about functionality and how easily the user can navigate the site to find exactly what they’re looking for. 

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What Is Card Sorting?

What is Card Sorting?

  • October 16, 2017

Card Sorting is a method used to help design or evaluate the Information Architecture (IA) of a system. In a card sorting session, participants organize topics into categories that make sense to them and they may also help you label these groups. To conduct a card sort, you can use actual cards, pieces of paper, or one of several online card-sorting software tools. 

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What Do Your Customers Think Of Your Product?

What Do Your Customers Think of Your Product?

  • July 24, 2017

In order to improve the user experience, you have to start by observing customers interacting with your product.

The first step to improving your own UX (and reaping the business benefits) is to conduct a usability assessment of your product, software or website. This process uncovers the most common problems. Often, usage analytics indicate UX issues with your product. Usability testing explains these issues. 

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