The Clever UX That Made Fortnite A $1.2 Billion Sensation

The clever UX that made Fortnite a $1.2 billion sensation

  • October 5, 2018

The gaming hit is a masterclass in UX and experience design.

The online videogame Fortnite Battle Royale was launched just a year ago in September 2017. Since then the game had amassed 125 million active players by June and made $1.2 billion for its developer Epic Games. It has also been linked to 200 divorces in the U.K. and a case of aggravated harassment where a 45-year-old man threatened to kill an 11-year-old boy after losing to him in the game.

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User Research: Is More The Merrier?

User Research: is more the merrier?

  • August 8, 2018

Determining the right number of users for User Research.

Most clients and projects require the design researchers to state a predetermined sample size of users. Researchers often find it hard to justify to clients and business stakeholders on the choice of their sample size of users.

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Rapid UX Research At Google

Rapid UX Research at Google

  • May 4, 2018

How do you conduct impactful user research in a short space of time?

As the manager of a Rapid Research team at Google, I’ve built a team around just that — delivering meaningful insights, fast. My job is to ensure our product teams get the insights they need quickly and effectively. 

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The Most Important Rule In UX Design That Everyone Breaks

The Most Important Rule in UX Design that Everyone Breaks

  • January 15, 2018

The Most Important Rule in Product Design, and Possibly Life Management
There is one principle of organization that every human should adhere to, particularly people who design products. Day after day, I see companies break this rule, and it is 100% of the time to their detriment.

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Why UX Matters To Marketing [INFOGRAPHIC]

Why UX Matters to Marketing [INFOGRAPHIC]

  • November 22, 2017

User experience is all about making your website both aesthetically pleasing and user-friendly for visitors. It’s about more than just a great design – it’s about functionality and how easily the user can navigate the site to find exactly what they’re looking for. 

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The Psychology Principles Every UI/UX Designer Needs To Know

The Psychology Principles Every UI/UX Designer Needs to Know

  • November 14, 2017

Psychology plays a big part in a user’s experience with an application. By understanding how our designs are perceived, we can make adjustments so that the apps we create are more effective in achieving the goals of the user.

To help you understand the perception of the user, I will introduce some design principles which I think are the most important, and also provide common examples of these principles in practice.

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What Is Card Sorting?

What is Card Sorting?

  • October 16, 2017

Card Sorting is a method used to help design or evaluate the Information Architecture (IA) of a system. In a card sorting session, participants organize topics into categories that make sense to them and they may also help you label these groups. To conduct a card sort, you can use actual cards, pieces of paper, or one of several online card-sorting software tools. 

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