Business Strategies UX Designers Should Know - Situated Research
Business Strategies UX Designers Should Know

Business Strategies UX Designers Should Know

In the field of design, you not only need technical skills to succeed, but also business prowess. As the number of people using the Internet increases, the value of UX designers increases. Multiple companies are seeking UX designers to help them gain a competitive edge in their market.

Being business savvy as a UX designer will help you land advertised job opportunities easily. Below you will find a curated list of business strategies UX designers should know that will help them navigate the competitive market.

Leverage Artificial Intelligence

The world of artificial intelligence cuts across multiple industries. One of the best ways to leverage the power of AI is by using it to increase sales, improve productivity, and gain a competitive edge. You can attend coding bootcamp like General Assembly or Thinkful to master artificial intelligence. You can also decide to hire experts in AI to help you achieve your goals.

Conduct Competitive Analysis

It’s paramount to conduct in-depth research regarding your competitors before entering the market. This will help establish your niche, as you will easily identify the gap in the industry. Through research, you may also be able to identify ways to improve on your competitors’ services or products. You can also evaluate their success and failures and come up with new ways to operate.

The world of design is ever-changing. There is always a need to improve user experience in the market. To be a successful UX designer, you must invest ample time in finding out about competitors before delving into the market.

Curate Templates

The best way to get ahead in the market is by making your work effective and efficient. To ensure you produce quality content fast, you should rely on custom templates. Instead of starting from scratch when a new client approaches, you can rely on these set structures. Building your personalized templates or design systems will help you control time, labor, and quality.

Pricing Strategy

As a professional, you may keep your prices relatively low to attract customers, or price them beyond standards and cut off the ordinary customer. It’s a bit challenging to put a price on creativity, but you can draw a lot of information from other businesses or competitors.

Some businesses and experts in UX design started by under-quoting their services and slowly worked up to their level of success. This does not have to be your strategy. Ensure you have a proper business plan in place to ensure you can meet your long-term goals.

Review Your Performance

You have to have a structure in place to ensure you are improving on your craft. It’s important to ensure your design ideations positively impact a company’s profit. You can obtain data on the company’s website customer experience. It’s easy to establish by checking the number of customers visiting and the amount of time they spend on the site.

Increase Services

In addition to offering UX design services, you can go further and include web development or SEO services to your portfolio. Most companies prefer having one umbrella company delivering all their website solutions. Therefore, adding other services to your portfolio will help you stand out in the market.

Improve Customer Service

It’s always essential to review your client’s level of satisfaction. This will help you in improving the types of services you deliver. There are multiple professionals and businesses who have built their reputations based on customer service. If you are an established company, outsourcing a customer service team might be the best option.

Build Customer Loyalty

One of the cornerstones of success is retaining existing clients. It is much easier to maintain a relationship with an existing client than to work on acquiring a new one. Ensure the loyalty of your clients by rewarding them. You can create a customer loyalty program, improve customer service, or prioritize feedback. Most companies offer their clients discounts on certain services or during specific months.


Keeping your skills up-to-date as a UX designer cannot be overlooked. The world of design is always booming with new technology, methods, and approaches to improve user experience. Failure to develop a proper business strategy that keeps you informed can easily result in losses.

According to the US Bureau of Labor Statistics, the field of web design and development has a job growth rate of 13 percent, which shows promising growth. Fostering the best practices to succeed can help you thrive, whether you are working as a freelancer, in a startup, or an established company.

About the author: Daisy Waithereo Wambua is a seasoned writer with a decade of experience in writing, proofreading, and editing. She has spoken at Maseno University to help young women explore new careers and learn more about technology. She has a Bachelor’s Degree in Communications and Public Relations, a Certificate in Web Development, and a Master’s Degree in International Studies.

Posted by: Situated Research

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