The Clever UX That Made Fortnite A $1.2 Billion Sensation

The clever UX that made Fortnite a $1.2 billion sensation

  • October 5, 2018

The gaming hit is a masterclass in UX and experience design.

The online videogame Fortnite Battle Royale was launched just a year ago in September 2017. Since then the game had amassed 125 million active players by June and made $1.2 billion for its developer Epic Games. It has also been linked to 200 divorces in the U.K. and a case of aggravated harassment where a 45-year-old man threatened to kill an 11-year-old boy after losing to him in the game.

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What Do Your Customers Think Of Your Product?

What Do Your Customers Think of Your Product?

  • July 24, 2017

In order to improve the user experience, you have to start by observing customers interacting with your product.

The first step to improving your own UX (and reaping the business benefits) is to conduct a usability assessment of your product, software or website. This process uncovers the most common problems. Often, usage analytics indicate UX issues with your product. Usability testing explains these issues. 

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Want An Easy Way To Spy On Your Competition?

Want An Easy Way to Spy on Your Competition?

  • May 26, 2017

At Situated Research, we help our clients to conduct competitive website assessments so our clients can stay ahead of their industry. A Competitive Website Assessment makes it easy to spy on your competition. You’ll be able to see things like how many indexed pages, inbound links, and social media followers they have, and how your traffic rank compares to theirs. 

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Designing Interfaces That Are Effective

Designing Interfaces That Are Effective

  • April 25, 2017

By combining eye tracking with other usability studies, you can determine where your users look, for how long, and why. This can help you design interfaces that are effective at directing user attention to important things in the user interface. 

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Tips On Improving Your Website’s User Experience, Part 1

Tips on Improving Your Website’s User Experience, Part 1

  • January 26, 2017

Websites are a representation of your business and your products or services offered. That is why it is so important to give your users a great experience no matter how they interact with your business.

Our team has come up with ten usability guidelines for web developers and business owners to follow. This list is a starting point to providing the user experience that you want to give your customers online.

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Why Hiring Usability Experts Can Save Your Bacon, And Bottom Line

Why Hiring Usability Experts Can Save Your Bacon, and Bottom Line

  • April 29, 2016

If you haven’t already incorporated usability into your product design process, you might wonder why it is necessary. After all, it’s certainly possible to release a working, bug-free product without performing any usability work at all. But incorporating user-centered design principles can lead to a much-improved product in several areas. 

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Games User Research: What’s Different?

Games User Research: What’s Different?

  • March 21, 2016

Summary: Game testing researches the notion of fun. Compared with mainstream UX studies, it involves many more users and relies more on biometrics and custom software. The most striking findings from the Games User Research Summit were the drastic age and gender differences in motivation research.

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The Edges

The Edges

  • February 29, 2016

Now that Cooper has an office in New York, we find ourselves using video conferencing much more than previously. I attend three recurring video conference meetings every week, plus several ad hoc ones. Just about every meeting involves technical difficulties, delay, confusion, and dissatisfaction for all the parties participating. 

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Good UX Is Good Business: How To Reap Its Benefits

Good UX Is Good Business: How To Reap Its Benefits

  • December 2, 2015

User experience (UX) design focuses on enhancing user satisfaction by improving how we interact with the websites, applications and devices in our lives. In other words, UX makes complex things easy to use.

While the term “UX” is relatively new, the concept of user-friendly design has been around for generations. “Good design is good business,” the second president of IBM, Thomas J. Watson, famously told Wharton students in 1973. “We are convinced,” he said, “that good design can materially help make a good product reach its full potential.” 

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