Developers both large and small can benefit from an outside perspective given by a game user research, or usability research geared towards games. Indie developers can benefit from adding UX expertise to the development team, while large developers can obtain an outside perspective to compliment and verify findings from internal members of the development team. In this article, we will present three key ways in which game research can maximize a game’s success.
And why one feature is better than two or three
Uber did not allow you to pre-book a taxi. Amazon started out by selling books only. Google was just a search engine. McDonald’s got rid of cutlery. And somehow we still believe that for a product to be successful it must do many things.
The gaming hit is a masterclass in UX and experience design.
The online videogame Fortnite Battle Royale was launched just a year ago in September 2017. Since then the game had amassed 125 million active players by June and made $1.2 billion for its developer Epic Games. It has also been linked to 200 divorces in the U.K. and a case of aggravated harassment where a 45-year-old man threatened to kill an 11-year-old boy after losing to him in the game.
User-centered design isn’t just about creating a great experience for customers—it’s also a smart business move.
How do you conduct impactful user research in a short space of time?
As the manager of a Rapid Research team at Google, I’ve built a team around just that — delivering meaningful insights, fast. My job is to ensure our product teams get the insights they need quickly and effectively.
The Most Important Rule in Product Design, and Possibly Life Management
There is one principle of organization that every human should adhere to, particularly people who design products. Day after day, I see companies break this rule, and it is 100% of the time to their detriment.
Psychology plays a big part in a user’s experience with an application. By understanding how our designs are perceived, we can make adjustments so that the apps we create are more effective in achieving the goals of the user.
To help you understand the perception of the user, I will introduce some design principles which I think are the most important, and also provide common examples of these principles in practice.
Card Sorting is a method used to help design or evaluate the Information Architecture (IA) of a system. In a card sorting session, participants organize topics into categories that make sense to them and they may also help you label these groups. To conduct a card sort, you can use actual cards, pieces of paper, or one of several online card-sorting software tools.
Remote usability testing allows you to conduct user research with participants in their natural environment by employing screen-sharing software or online remote usability vendor services. You will be amazed how powerful a quick test with remote users is at discovering where your design needs to go.
By combining eye tracking with other usability studies, you can determine where your users look, for how long, and why. This can help you design interfaces that are effective at directing user attention to important things in the user interface.