Information Architecture Archives

Medical Software UX / UI Tips: User Experience Design for the Healthcare Industry

October 14, 2021

Supporting Healthcare with Understandable, Convenient, and Easy-to-Use Technology

Today’s healthcare industry has become increasingly reliant on technology and medical software. While medical software has come a long way in recent years, it can still cause difficulty or confusion for many of its users. In addition, the wide variety of people using the software tools (doctors, nurses, patients, administrative staff, people with disabilities, etc.) makes it even more important for the design of a great user experience (UX, an acronym for user experience) in medical software. In this article, we will discuss tips for building great UX into medical software for the healthcare industry, along with UX research methods that can achieve big results.

How Airbnb drives users’ actions with their landing page design — a UX analysis

January 16, 2020

There is a reason you are not familiar with many -maybe not even one- of Airbnb’s competitors. The renting/booking marketplace “giant” has thrived in the global market for a decade and still hasn’t found anyone that can stand up to him.

Why UX Matters to Marketing [INFOGRAPHIC]

November 22, 2017

User experience is all about making your website both aesthetically pleasing and user-friendly for visitors. It’s about more than just a great design – it’s about functionality and how easily the user can navigate the site to find exactly what they’re looking for.

What is Card Sorting?

October 16, 2017

Card Sorting is a method used to help design or evaluate the Information Architecture (IA) of a system. In a card sorting session, participants organize topics into categories that make sense to them and they may also help you label these groups. To conduct a card sort, you can use actual cards, pieces of paper, or one of several online card-sorting software tools.

Flawed User Experience on HealthCare.gov

October 29, 2013

The new Obamacare website, HealthCare.gov, has been getting much media attention over the past few weeks due to flaws in the user experience after its launch. Heavy traffic, network problems, and design flaws have hampered users from shopping for health insurance. Many agree that the new website presents a fragmented user-experience, which was not tested properly before its launch.

Are Your Users S.T.U.P.I.D?

November 14, 2011

How good design can make users effective

dunce-200 It is an honest question: how smart are your users? The answer may surprise you: it doesn’t matter. They can be geniuses or morons, but if you don’t engage their intelligence, you can’t depend on their brain power.

Far more important than their IQ (which is a questionable measure in any case) is their Effective Intelligence: the fraction of their intelligence they can (or are motivated to) apply to a task.

Take, for example, a good driver. They are a worse driver when texting or when drunk. (We don’t want to think about the drunk driver who is texting.) An extreme example you say? Perhaps, but only by degree. A person who wins a game of Scrabble one evening may be late for work because they forgot to set their alarm clock. How could the same person make such a dumb mistake? Call it concentration, or focus, we use more of our brain when engaged and need support when we are distracted.