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What Do Your Customers Think Of Your Product?

What Do Your Customers Think of Your Product?

  • July 24, 2017

In order to improve the user experience, you have to start by observing customers interacting with your product.

The first step to improving your own UX (and reaping the business benefits) is to conduct a usability assessment of your product, software or website. This process uncovers the most common problems. Often, usage analytics indicate UX issues with your product. Usability testing explains these issues. 

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Games User Research: What’s Different?

Games User Research: What’s Different?

  • March 21, 2016

Summary: Game testing researches the notion of fun. Compared with mainstream UX studies, it involves many more users and relies more on biometrics and custom software. The most striking findings from the Games User Research Summit were the drastic age and gender differences in motivation research.

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Dragon Front Is A Hearthstone-Like Card Game Built For Virtual Reality

Dragon Front Is a Hearthstone-Like Card Game Built for Virtual Reality

  • March 1, 2016

A game that rethinks the first-person VR approach

Virtual reality has traditionally been about transporting you to new worlds and making you believe you’re really there. It’s the immersion element, known as “presence” in industry lingo, that makes VR feel like magic. So it was refreshing to see Dragon Front, a new VR game in development for the Oculus Rift, take the approach in an entirely different direction. 

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The Climb: The Most Head-Spinning Virtual Reality Experience Yet

The Climb: The Most Head-Spinning Virtual Reality Experience Yet

  • December 30, 2015

Crytek’s new project for the Oculus Rift shows us exactly where VR gaming is going – towards heady and experiential gameplay

Above you, the craggy face of the cliff seems to stretch up endlessly toward the sky, offering perilously few footholds. In the far distance there’s a small village by a beach, bathed in orange sunshine – an exotic idyll. But below you there is … nothing. Nothing but a long deadly drop into the crashing sea far below. Your only option is to keep climbing. 

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Hands-on With Mattel’s New AR, VR View-Master

Hands-on with Mattel’s new AR, VR View-Master

  • February 20, 2015

A View-Master for virtual reality: Hands-on with Mattel’s new AR, VR phone toy

Mattel is relaunching View-Master, but as a virtual reality and augmented-reality phone toy. And I got to play around with it for a bit…or at least, some of the tech behind it. 

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Welcome To The Age Of Holographs

Welcome to the Age of Holographs

  • January 22, 2015

Up close with the HoloLens, Microsoft’s most intriguing product in years

We just finished a heavily scripted, carefully managed, and completely amazing demonstration of Microsoft’s HoloLens technology. Four demos, actually, each designed to show off a different use case for a headset that projects holograms into real space. We played Minecraft on a coffee table. We had somebody chart out how to fix a light switch right on top of the very thing we were fixing.

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UX Without User Research Is Not UX

UX Without User Research Is Not UX

  • August 18, 2014

Summary: UX teams are responsible for creating desirable experiences for users. Yet many organizations fail to include users in the development process. Without customer input, organizations risk creating interfaces that fail.

A website’s (or product’s) success depends on how users perceive it. Users assess the usefulness and ease of use of websites as they interact with them, forming their conclusions in seconds—sometimes milliseconds. 

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Control VR Gloves Warp Your Fingers Into Virtual Worlds

Control VR Gloves Warp Your Fingers into Virtual Worlds

  • June 11, 2014

$350 device tracks your arms and hands with military-designed sensors

New technologies such as Google Glass and Oculus’ Rift headset are making it easier than ever for us to get our heads into augmented and virtual realities. But while we get our heads into these alternate worlds and use our eyes to check our emails, surf the internet, even destroy enemy starfighters with a spiral of missiles, our hands are left behind in the real world. 

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The What, Why And How Of User Personas

The What, Why and How of User Personas

  • May 13, 2014

One of the few proven ways to be successful in any business is to understand your customer’s needs and deliver quality products or services that satisfy those needs in the best way possible. Yes, it does sound too bookish but the truth is knowing your end user is the kernel of a customer-oriented business model.

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