How To Conduct User Research And Build Features

How to Conduct User Research and Build Features

  • October 5, 2015

“So, Megan, what do you do?”

What a loaded question, geeze. I do lots of things. I run. I eat. I hang out with my 5 rabbits (yeah, they’re awesome). Everyone asks me this question at every networking event, and I still don’t have a succinct, articulate answer. I usually reply with something along the lines of,

“I do user research and product strategy consulting for early stage startups.” 

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How To Fix A Bad User Interface

How to Fix a Bad User Interface

  • September 25, 2015

Hey! This is an excerpt from my book Designing Products People Lovewhich will be published by O’Reilly in December. Learn more about the book and the 20+ product designers from Facebook, Twitter, Slack, etc. who were interviewed about how they work.

Have you ever experienced a user interface that feels lifeless? Have you created a UI that just seems to be missing…something

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9 UX Myths That You Thought Were True But Are Not

9 UX Myths That You Thought Were True But Are Not

  • May 8, 2015

UX design does not have an official, standard definition because apart from its various visual components, it encompasses information architecture, user research, wireframing and many elements that together decide the fate of UX. The closest to a definition of UX is the one provided by Nielsen and Norman which states that “User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” Thus, UX involves knowing what end-users want from a product or a system and meeting those requirements with perfection and in a way that delights them. 

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User Experience Tips: How To Seduce Ecommerce Visitors To Buy

User Experience Tips: How to Seduce Ecommerce Visitors to Buy

  • November 26, 2014

Every day, people visit your store and leave because they couldn’t find what they wanted.

You need more than top rankings on Google. People have to be able to navigate to the product they want and trust you enough to buy. Your website’s user experience (UX) should focus on building your visitor’s confidence by helping them complete their goals. 

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Scarcity Principle: Making Users Click RIGHT NOW Or Lose Out

Scarcity Principle: Making Users Click RIGHT NOW or Lose Out

  • October 14, 2014

Summary: Feeling that there is only one chance can convince people to take action sooner, sometimes without careful consideration of consequences or alternative options.

The scarcity principle is a well-documented social-psychology phenomenon that causes people to assign high value to things they perceive as being less available.

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The $3.2 Billion Man: Can Google’s Newest Star Outsmart Apple?

The $3.2 Billion Man: Can Google’s Newest Star Outsmart Apple?

  • September 17, 2014

GOOGLE IS BETTING BIG ON NEST CEO TONY FADELL, WHO HELPED INVENT THE IPOD AND IPHONE. HERE, A LOOK INSIDE HIS DESIGN REVOLUTION.

Lounging poolside in 93-degree July heat as Daft Punk’s “Get Lucky” thrums through the patio speakers, Tony Fadell takes a sip of nonalcoholic beer and sinks far enough back into his chair that his belly peeks out from under his Lacoste polo.

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UX Without User Research Is Not UX

UX Without User Research Is Not UX

  • August 18, 2014

Summary: UX teams are responsible for creating desirable experiences for users. Yet many organizations fail to include users in the development process. Without customer input, organizations risk creating interfaces that fail.

A website’s (or product’s) success depends on how users perceive it. Users assess the usefulness and ease of use of websites as they interact with them, forming their conclusions in seconds—sometimes milliseconds. 

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Study Reveals Real Reason Behind Gaming Aggression

Study Reveals Real Reason Behind Gaming Aggression

  • April 23, 2014

A new study has revealed that gamers are more likely to experience feelings of aggression from playing a game when it is too difficult or when the controls are too complicated to master.

In comparison, the research found there was “little difference” in levels of aggression when the games themselves depicted violence. Overwhelmingly, the deciding factor was “how the volunteers were able to master the electronic game after 20 minutes of play”. 

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Flawed User Experience On HealthCare.gov

Flawed User Experience on HealthCare.gov

  • October 29, 2013

The new Obamacare website, HealthCare.gov, has been getting much media attention over the past few weeks due to flaws in the user experience after its launch. Heavy traffic, network problems, and design flaws have hampered users from shopping for health insurance. Many agree that the new website presents a fragmented user-experience, which was not tested properly before its launch. 

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