UX Reality Check: 14 Hard Truths About Users

UX Reality Check: 14 Hard Truths About Users

  • May 27, 2016

It can be hard for designers to take a step back and look at an app or website through users’ eyes. Here’s where to start.

After any amount of time in the design industry, you’ll most certainly hear someone refer to users as “dumb.” People talk about having to “dumb down” interfaces, design for “the lowest common denominator,” and try to make applications “idiot-proof.”

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The Edges

The Edges

  • February 29, 2016

Now that Cooper has an office in New York, we find ourselves using video conferencing much more than previously. I attend three recurring video conference meetings every week, plus several ad hoc ones. Just about every meeting involves technical difficulties, delay, confusion, and dissatisfaction for all the parties participating. 

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The Extra Effort For Great UX

The Extra Effort for Great UX

  • December 7, 2015

One of the best books I’ve ever read on User Experiences is titled “The Elements of User Experience” written by Jesse James Garrett. In the book, he begins by telling the story of a man who wakes up and wonders why his alarm clock never went off. He goes to make coffee, but struggles with the coffeemaker. On his way to work, he stops for gas, but can’t get his credit card to work and has to stand in a long line to pay. When he is finally on his way, he is detoured due to an accident and arrives far later than he ever anticipated. He ends up irritated, sweaty, and lacking a much needed cup of coffee. 

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Good UX Is Good Business: How To Reap Its Benefits

Good UX Is Good Business: How To Reap Its Benefits

  • December 2, 2015

User experience (UX) design focuses on enhancing user satisfaction by improving how we interact with the websites, applications and devices in our lives. In other words, UX makes complex things easy to use.

While the term “UX” is relatively new, the concept of user-friendly design has been around for generations. “Good design is good business,” the second president of IBM, Thomas J. Watson, famously told Wharton students in 1973. “We are convinced,” he said, “that good design can materially help make a good product reach its full potential.” 

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How To Fix A Bad User Interface

How to Fix a Bad User Interface

  • September 25, 2015

Hey! This is an excerpt from my book Designing Products People Lovewhich will be published by O’Reilly in December. Learn more about the book and the 20+ product designers from Facebook, Twitter, Slack, etc. who were interviewed about how they work.

Have you ever experienced a user interface that feels lifeless? Have you created a UI that just seems to be missing…something

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9 UX Myths That You Thought Were True But Are Not

9 UX Myths That You Thought Were True But Are Not

  • May 8, 2015

UX design does not have an official, standard definition because apart from its various visual components, it encompasses information architecture, user research, wireframing and many elements that together decide the fate of UX. The closest to a definition of UX is the one provided by Nielsen and Norman which states that “User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” Thus, UX involves knowing what end-users want from a product or a system and meeting those requirements with perfection and in a way that delights them. 

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The Future Of Consumer Tech Is About Making You Forget It’s There

The Future of Consumer Tech Is About Making You Forget It’s There

  • March 7, 2015

Microsoft, Samsung, GoPro, and others take their best guesses at the next five years of consumer electronics.

When Apple introduced the iPad 2 in 2011, it laid out a noble goal for the future of technology.

“Technology alone is not enough,” an Apple ad proclaimed. “Faster, thinner, lighter, those are all good things, but when technology gets out of the way, everything becomes more delightful, even magical. That’s when you leap forward.” 

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Scarcity Principle: Making Users Click RIGHT NOW Or Lose Out

Scarcity Principle: Making Users Click RIGHT NOW or Lose Out

  • October 14, 2014

Summary: Feeling that there is only one chance can convince people to take action sooner, sometimes without careful consideration of consequences or alternative options.

The scarcity principle is a well-documented social-psychology phenomenon that causes people to assign high value to things they perceive as being less available.

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Animation For Attention And Comprehension

Animation for Attention and Comprehension

  • October 3, 2014

Summary: Moving elements are a powerful tool to attract users’ attention. When designing an animation consider its goal, its frequency of occurrence, and its mechanics.

Thanks to the rise of HTML5 and CSS3 transforms and transitions, animations and movement are becoming increasingly commonplace in modern web design.

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