Cognition Archives - Page 3 of 6 - Situated Research

User Experience Tips: How to Seduce Ecommerce Visitors to Buy

  • November 26, 2014

Every day, people visit your store and leave because they couldn’t find what they wanted.

You need more than top rankings on Google. People have to be able to navigate to the product they want and trust you enough to buy. Your website’s user experience (UX) should focus on building your visitor’s confidence by helping them complete their goals. 

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Balancing Product UX and Lean Execution

  • October 22, 2014

Dealing with these competing priorities at each stage of product development

What matters more: killer UX that makes people want to use your product, or shipping the things people want quickly and staking down a huge share of the market? If the UX is bad, people won’t want to use it. On the other hand, if someone else gets it there first, people are happy to use what is available and help to improve it with feedback as it grows.

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The $3.2 Billion Man: Can Google’s Newest Star Outsmart Apple?

  • September 17, 2014

GOOGLE IS BETTING BIG ON NEST CEO TONY FADELL, WHO HELPED INVENT THE IPOD AND IPHONE. HERE, A LOOK INSIDE HIS DESIGN REVOLUTION.

Lounging poolside in 93-degree July heat as Daft Punk’s “Get Lucky” thrums through the patio speakers, Tony Fadell takes a sip of nonalcoholic beer and sinks far enough back into his chair that his belly peeks out from under his Lacoste polo.

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London Firm Creates Mind-Controlled Commands for Google Glass

  • July 15, 2014

Forget voice commands and touch gestures: A London firm has developed a way for Google Glass users to control their devices just by thinking.

This Place, an agency that specializes in creating user interfaces and experiences for programs used in the medical industry, developed a software called MindRDR that allows Google Glass to connect with the Neurosky MindWave Mobile EEG biosensor, a head-mounted device that can detect a person’s brain waves. 

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The Virtual Sun Is Finally Setting

  • July 2, 2014

In 2006, I switched from PC to Mac in the midst of an aesthetic sea change called Web 2.0. Overnight, all my buttons and toggles became aqueous, squishy blobs. For my entire young life as a computer user, that place had been populated with beige file folders and gray boxes; now it had metamorphosed into a world of glistening chrome, cool blues, and gummylike buttons.

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Oculus Rift Will Finally Go On Sale To Consumers Next Year

  • May 1, 2014

Image: A man tries the Oculus Rift headset at Facebook’s F8 conference.

An Oculus Rift virtual reality headset for consumers could go on sale next year, a company representative told Business Insider at Facebook’s F8 developer conference today.

Management at Oculus VR, the Irvine, Calif.-company that Facebook bought for $2 billion earlier this year, will be “disappointed” if it doesn’t have a headset available at retail for ordinary people by 2016, according to an Oculus spokesperson. 

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Study Reveals Real Reason Behind Gaming Aggression

  • April 23, 2014

A new study has revealed that gamers are more likely to experience feelings of aggression from playing a game when it is too difficult or when the controls are too complicated to master.

In comparison, the research found there was “little difference” in levels of aggression when the games themselves depicted violence. Overwhelmingly, the deciding factor was “how the volunteers were able to master the electronic game after 20 minutes of play”. 

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This Video Game Knows When You’re Scared–And Gets Scarier

  • February 18, 2014

The director behind the innovative video game Nevermind tells us why biofeedback is the new frontier in gaming.

In the future, horror games will know when you’re scared. And then they’ll get scarier.

Proof: the currently-in-development horror-adventure game Nevermind, which just launched a Kickstarter campaign last week. The game pairs classic first-person exploration with biofeedback data from a heart rate monitor in order to tell when you’re scared and turn up the horror.

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IBM Forecasts Major Advances in Cognitive Computing

  • December 27, 2013

IBM on Tuesday released its annual “5 in 5” list of predictions about technological innovations that will change the way we live in the next five years, with the theme this year being cognitive advances in computing that help machines “learn” how to better serve us. 

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