Summary: Users are often distracted from the task at hand, so prevent unconscious errors by offering suggestions, utilizing constraints, and being flexible.
One of the 10 Usability Heuristics advises that it’s important to communicate errors to users gracefully, actionably, and clearly. However, it’s even better to prevent users from making errors in the first place.
UX design does not have an official, standard definition because apart from its various visual components, it encompasses information architecture, user research, wireframing and many elements that together decide the fate of UX. The closest to a definition of UX is the one provided by Nielsen and Norman which states that “User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” Thus, UX involves knowing what end-users want from a product or a system and meeting those requirements with perfection and in a way that delights them.
Every day, people visit your store and leave because they couldn’t find what they wanted.
You need more than top rankings on Google. People have to be able to navigate to the product they want and trust you enough to buy. Your website’s user experience (UX) should focus on building your visitor’s confidence by helping them complete their goals.
What matters more: killer UX that makes people want to use your product, or shipping the things people want quickly and staking down a huge share of the market? If the UX is bad, people won’t want to use it. On the other hand, if someone else gets it there first, people are happy to use what is available and help to improve it with feedback as it grows.
Summary: Feeling that there is only one chance can convince people to take action sooner, sometimes without careful consideration of consequences or alternative options.
The scarcity principle is a well-documented social-psychology phenomenon that causes people to assign high value to things they perceive as being less available.
Summary: Moving elements are a powerful tool to attract users’ attention. When designing an animation consider its goal, its frequency of occurrence, and its mechanics.
Thanks to the rise of HTML5 and CSS3 transforms and transitions, animations and movement are becoming increasingly commonplace in modern web design.
Summary: UX teams are responsible for creating desirable experiences for users. Yet many organizations fail to include users in the development process. Without customer input, organizations risk creating interfaces that fail.
A website’s (or product’s) success depends on how users perceive it. Users assess the usefulness and ease of use of websites as they interact with them, forming their conclusions in seconds—sometimes milliseconds.
In 2006, I switched from PC to Mac in the midst of an aesthetic sea change called Web 2.0. Overnight, all my buttons and toggles became aqueous, squishy blobs. For my entire young life as a computer user, that place had been populated with beige file folders and gray boxes; now it had metamorphosed into a world of glistening chrome, cool blues, and gummylike buttons.
One of the few proven ways to be successful in any business is to understand your customer’s needs and deliver quality products or services that satisfy those needs in the best way possible. Yes, it does sound too bookish but the truth is knowing your end user is the kernel of a customer-oriented business model.
In a study by Google in August of 2012, researchers found that not only will users judge websites as beautiful or not within 1/50th – 1/20th of a second, but also that “visually complex” websites are consistently rated as less beautiful than their simpler counterparts.