video game research

How UX Research Increases Gamer Engagement, Satisfaction, and Enjoyment

User Experience (UX) research is a critical aspect of video game design that can significantly impact the success of a game. UX research involves studying and understanding the behavior, attitudes, and emotions of gamers while playing the game. The goal of UX research is to create a game that provides a satisfying and enjoyable experience for gamers. In this article, we’ll explore how UX research can improve the success of a video game and increase gamer engagement, satisfaction, and enjoyment.

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medical software UX

Medical Software UX / UI Tips: User Experience Design for the Healthcare Industry

Supporting Healthcare with Understandable, Convenient, and Easy-to-Use Technology

Today’s healthcare industry has become increasingly reliant on technology and medical software. While medical software has come a long way in recent years, it can still cause difficulty or confusion for many of its users. In addition, the wide variety of people using the software tools (doctors, nurses, patients, administrative staff, people with disabilities, etc.) makes it even more important for the design of a great user experience (UX, an acronym for user experience) in medical software. In this article, we will discuss tips for building great UX into medical software for the healthcare industry, along with UX research methods that can achieve big results.

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User Experience Is Now Your Business Strategy

We’re all familiar with the way companies such as Uber and Airbnb have brought fundamental disruption to their respective industries. Taxis and cars for hire existed long before the advent of Uber. But one of the core differences Uber offers customers is the user experience (UX).

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Why Great Products Do Only One Thing

And why one feature is better than two or three

Uber did not allow you to pre-book a taxi. Amazon started out by selling books only. Google was just a search engine. McDonald’s got rid of cutlery. And somehow we still believe that for a product to be successful it must do many things.

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The clever UX that made Fortnite a $1.2 billion sensation

The gaming hit is a masterclass in UX and experience design.

The online videogame Fortnite Battle Royale was launched just a year ago in September 2017. Since then the game had amassed 125 million active players by June and made $1.2 billion for its developer Epic Games. It has also been linked to 200 divorces in the U.K. and a case of aggravated harassment where a 45-year-old man threatened to kill an 11-year-old boy after losing to him in the game.

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Rapid UX Research at Google

How do you conduct impactful user research in a short space of time?

As the manager of a Rapid Research team at Google, I’ve built a team around just that — delivering meaningful insights, fast. My job is to ensure our product teams get the insights they need quickly and effectively. 

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Why UX Matters to Marketing [INFOGRAPHIC]

User experience is all about making your website both aesthetically pleasing and user-friendly for visitors. It’s about more than just a great design – it’s about functionality and how easily the user can navigate the site to find exactly what they’re looking for. 

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The Psychology Principles Every UI/UX Designer Needs to Know

Psychology plays a big part in a user’s experience with an application. By understanding how our designs are perceived, we can make adjustments so that the apps we create are more effective in achieving the goals of the user.

To help you understand the perception of the user, I will introduce some design principles which I think are the most important, and also provide common examples of these principles in practice.

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