The Peak Travel Group handles group and corporate travel for large clients, and relies on their website to provide travel solutions to their customers.
As part of a website redesign, card sorting sessions helped improve Peak Travel’s website organization. New categories and labels helped create a navigation scheme that helped website users locate information faster with higher success rates.
Persona research helped reveal key stakeholders for the redesigned website, allowing customized content for several key stakeholders. An expert review helped to iron out web usability issues on the final website to present the best overall user experience.
Several usability methods including card sorting and persona research helped in a major website redesign for Peak Travel, with a final expert review to ensure the best overall website user experience.