Project Description

Healing Connections Counseling is a new small business serving Chicago’s suburbs, offering individual and group therapy for adults, adolescents, and children. Business development, concept brainstorming sessions, and an assessment of competitors helped to design marketing materials and provide an identity for the new business.

Brainstorming sessions and persona research helped Healing Connections Counseling identify key stakeholders, and provide web content in both English and Spanish to better serve their customers. Card sorting sessions helped to organize their web content, and create easy-to-use navigation and labeling schemes for a satisfying user experience.

A great website experience continues to help Healing Connections Counseling grow their business and attract new customers.

Project Details

Good usability helped to design marketing materials and website content. Card sorting and persona research resulted in good web usability that attracts clients to their business.



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