Color in design is very subjective. What evokes one reaction in one person may evoke a very different reaction in someone else. Sometimes this is due to personal preference, and other times due to cultural background. Color theory is a science in itself. Studying how colors affect different people, either individually or as a group, is something some people build their careers on. And there’s a lot to it. Something as simple as changing the exact hue or saturation of a color can evoke a completely different feeling. Cultural differences mean that something that’s happy and uplifting in one country can be depressing in another.

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So many people tend to really over think SEO when they start to realize that they need it. It is not a magic pill or a secret potion it is simply a different type of marketing approach to get internet traffic to find your website. Marketing does not come with a set of rules or guidelines. Search engine optimization is new and fresh and it is going through many various changes but it is important to grab a hold of it sooner than later to help promote your business. Read more »

Search Engine Optimization (SEO) is concerned with helping to raise your website on a list of returned results when people perform a search for your business. In other words, when customers search on Google for a business like yours, how far down the list will your business appear? The closer to the top, the more likely potential customers are to visit your website. Read more »

Good writing is the fundamental element of your small business marketing strategy.  A thoughtful, well-crafted message that connects with your customers will do more to win and keep customers than any other element.

This is particularly true for Web sites.  Although the Web is a visual-driven medium, with sites using flashy graphics, sounds, and other fancy features, success still comes down to what you say and how you say it.

However, Web site copy differs significantly from that of, say, brochures or display ads.  With only few seconds to capture and hold the reader’s attention, Web copy must be brief and to the point, but engaging enough for them want to see more. Read more »

Small companies should consider outsourcing the facilitation of their usability testing projects.  On the surface, it makes sense to have a designer/developer who has a deep understanding of the project be in charge of usability testing, but in fact this can cause serious problems. Read more »

In a recent blog post discussing the importance of link building for search engine optimization, I asked people to share how they build links to their website. I recommend you go read the responses. I also recommend you read that article so you know how to construct inbound links so they affect your search rankings for individual keywords that you want to rank for. Read more »

If you ask most Web developers about Section 508 they will respond with something about their site being accessible to the blind. Most people don’t realize that 508-accessibility is not just about making Web sites accessible to the blind. Section 508 is about removing barriers and making Web site information accessible and usable to all. Read more »

With a new year on the horizon, it’s time to pack away the old, worn web designs and prepare for the brave, new face of tomorrow. Although trends don’t start and stop on January 1st, there is a definite shift from what we craved at the beginning of the year to what we are seeking tutorials for at the end of the year. Most of the time, this shift is subtle. It’s a perfection or re-interpretation of a currently hot trend. Trends help us evolve as designers. As we master the skills of design aesthetic, we continue to push forward to what’s next or what needs to be fully discovered. Read more »

A user’s perception of a Web site can evoke a wide range of emotions and attitudes.  These emotions and perceptions impact the user’s attitude towards the Web site’s content, advertised products, company, credibility and site usability.

The design and presentation of a Web site is strongly visual and users are known to make aesthetic judgments of a site very quickly. As the Web site likeability and credibility increases so does the likelihood of purchasing from the site. Since the site’s aesthetics can influence brand perception and credibility, the importance of design and color treatments must be considered. Read more »

Everyone would agree that usability is an important aspect of Web design. Whether you’re working on a portfolio website, online store or Web app, making your pages easy and enjoyable for your visitors to use is key. Many studies have been done over the years on various aspects of Web and interface design, and the findings are valuable in helping us improve our work. Here are 10 useful usability findings and guidelines that may help you improve the user experience on your websites. Read more »

Your website is designed, the CMS works, content has been added and the client is happy. It’s time to take the website live. Or is it? When launching a website, you can often forget a number of things in your eagerness to make it live, so it’s useful to have a checklist to look through as you make your final touches and before you announce your website to the world.

This article reviews some important and necessary checks that web-sites should be checked against before the official launch — little details are often forgotten or ignored, but – if done in time – may sum up to an overall greater user experience and avoid unnecessary costs after the official site release. Read more »

Work with a reliable web-design company that can help you meet current and future needs.
by Michel Ann Sharritt

People are often in a rush to get something, anything, up on the Internet. Because the average business owner is inexperienced at web design and related terminology, website companies that are anxious to offer a cheap, yet profitable (to them) service, bring up a website on the Internet that may or may not help the client generate additional revenue…the goal of commercial websites. Read more »

Social Media has become an important element of business’s online promotional activities. That is why we feel that this webinar is so important. During this session we will discuss, in detail:

- Top 5 requirements for website success

- Social Media Marketing and how it can help your website

- How to integrate social media into your website

- How to integrate SEO (Search Engine Optimization) into your website

- How to make sure that your website is user friendly Read more »

To completely answer the question ‘How much should a web site cost’ it is useful to review specific Web design and web site development projects. This is a guideline from the National Web Design Association. (These are not our prices, our prices are much lower than the national standard) Read more »

User-Centered Design

User-centered design (UCD) is an approach for employing usability. It is a structured product development methodology that involves users throughout all stages of Web site development, in order to create a Web site that meets users’ needs. This approach considers an organization’s business objectives and the user’s needs, limitations, and preferences. Read more »

As more and more customers rely on Internet search engines and online directories to locate sources of products and services, Web sites are increasingly becoming a ‘must’ for all types of small businesses. But it’s not enough to simply have a presence on the Web.  Unless your site is set up with the customer’s needs in mind, it may be doing very little to benefit your business.  Read more »