The DuPage Children’s Museum is a local non-profit organization that had an outdated website, with scattered web content and too many pages. Information was often difficult to find, and a logical reorganization of content was needed.
Several card sorting sessions helped to create logical categories of information for the web content, allowing pages to be eliminated or combined with others. Persona research helped identify stakeholders, and was used to create navigation schemes that were easy to use for multiple types of users of the website.
The end-user experience of the website was drastically improved by working on its information architecture.
A simplified user experience was created using card sorting and persona research to improve the overall information architecture, including content labels, navigation schemes and content organization.