Focus on Key Features
Surveys are structured questionnaires that produce data on user performance or sentiment to gauge what works and doesn’t work in a design. The goal is to highlight design problems and successes so you can serve your users better.
These tests rely on structuring good questions and experts in statistical analysis, so that results are statistically significant. With surveys we have helped clients determine what features to include in a new product, and helped others capture feedback from a product that has already been released.
Unbiased User Feedback
Online surveys can vary in length and format, and quality relies on careful design. To reduce bias, leading questions need to be avoided, and responses need to be in a format that generates the most useful data. Results can be gathered quickly from a large pool of participants, with statistical analysis of the data done by a trained expert.
Gain quick and honest feedback from lots of people by asking the right questions; and give your decision makers confidence by backing up their decisions with statistical hard evidence.