Situated Research's Blog

It may be an unfortunate commentary on society that including words like “moron” and “idiot” in the title of a post garner considerably more traffic than words like “success” and “charity” but it is a fact. Read more »

IBM’s Supercomputer Has Implications for Healthcare, Information Tech and More

Wouldn’t it be nice to have your very own supercomputer in your pocket?

If your laptop crashed while you were working on a major presentation, you could ask your portable expert to help diagnose the problem. If you wanted to bone up on Middle Eastern history, you could ask it to comb every document available and then wrap it all up in a simple summary (annotated, of course). Read more »

We hate math.

Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow. Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Read more »

Plenty has been written about Facebook and Twitter, and how those sites can help you make more money online. Yet, LinkedIn – a very powerful tool to target business professionals – remains under the radar.

If you are looking to get your products and services in front of the general mass audience, then Facebook and Twitter are good solutions. But if you want to attract wealthy, influential professionals then you need a LinkedIn presence. Read more »

Some people think that usability is very costly and complex and that user tests should be reserved for the rare web design project with a huge budget and a lavish time schedule. Not true. Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.

In earlier research, Tom Landauer and I showed that the number of usability problems found in a usability test with n users is:

N(1-(1-L)ⁿ)

where N is the total number of usability problems in the design and L is the proportion of usability problems discovered while testing a single user. The typical value of L is 31%, averaged across a large number of projects we studied. Plotting the curve for L=31% gives the following result:

The most striking truth of the curve is that zero users give zero insights. Read more »

Blogging can be intimidating for someone who hasn’t done it in the past or grown up in the age where everyone has a personal blog. It is, however, critical that business owners and marketers “blog for business.” Putting pen to paper or more appropriately, putting fingers to your keyboard is the biggest challenge for most people. So let’s talk about how to get started. Read more »

Technology can transform education by simplifying access to great material, providing new approaches to learning, and offering a framework for assessing student progress and teacher effectiveness. A recent book looks at how technology is being used today and the barriers to change in the future.

Liberating Learning by Terry Moe and John Chubb is an important book that focuses on how technology will change K-12 education in the United States.

It looks at current efforts to use technology for online learning and to measure achievement. Although it acknowledges that there is a need for a lot of improvement, it sees great possibilities. Read more »

These days, everyone is struggling to catch up on digital marketing. In the rush, too much of the thinking is often left to impressive young web developers who seem to know a lot about all of the new technologies however they lack experience in functionality.

Your business on the web is far too important to leave to a bunch of techie people. In their quest to show off their dazzling skills, the web developers often forget that your digital strategy needs to fit into overall strategy. The result is usually wasted money and missed opportunities.

Here are a few simple rules that will help you get the most out of your web development and digital strategy. Read more »

2010 appears to be a breakthrough year for gaming technologies.  In case you haven’t heard, Nintendo, Sony, Microsoft, and many others in the gaming industry have just announced their latest releases at this year’s E3 Expo in Los Angeles. The E3 press conferences revealed trends toward motion-based game controllers, 3D technologies, controller-less gaming, and an array of retro game titles that are back on the scene. Read more »

A critique of a common method used in video game usability research

Many video game usability practitioners employ a method to test usability within video games, called the ‘RITE’ method, short for Rapid Iterative Testing and Evaluation (RITE). Pioneered at Microsoft Games Studios and Microsoft Research, the RITE method has been adopted by many usability research organizations besides the teams at Microsoft.

While the RITE method has some advantages, such as the ‘rapid iterative’ ability to suggest changes to designers and test them in successive passes, it may fall short when looking for usability issues that lie beneath the surface. Read more »

Sid Meier is known as the mastermind behind some of the most respected and influential video games of all time, such as Civilization, Railroad Tycoon and Pirates.

But in his pursuit of conveying a realistic experience for players, he says his logical mind wasn’t taking into account enough what was going on in players’ heads.

“Gameplay is a psychological experience,” Meier acknowledged during his GDC keynote. Today he is director of creative development at Firaxis Games. “By acknowledging that gameplay is actually a psychological experience we … can end up with a better game.”

Meier outlined specific psychological elements that occur in players’ minds, such as “The Winner Paradox.” Game designers are supposed to give gamers a challenge, but the gamer at the same time expects to win. “In the real world you don’t always win, however in the world of games, you always win” in some capacity, Meier said. Read more »

Search Engine Optimization (SEO) is concerned with helping to raise your website on a list of returned results when people perform a search for your business. In other words, when customers search on Google for a business like yours, how far down the list will your business appear? The closer to the top, the more likely potential customers are to visit your website. Read more »

Work with a reliable web-design company that can help you meet current and future needs.
by Michel Ann Sharritt

People are often in a rush to get something, anything, up on the Internet. Because the average business owner is inexperienced at web design and related terminology, website companies that are anxious to offer a cheap, yet profitable (to them) service, bring up a website on the Internet that may or may not help the client generate additional revenue: the goal of commercial websites. Read more »

Video by: Vimeo
Posted By: Situated Research, LLC

Thank you for attending today’s webinar. Usually I would post questions here but we didn’t have any today. So instead I will be posting our contact information as I could not show this slide in today’s webinar. Read more »