 The Usability Insider
January
2010 Newsletter — brought to you by Situated Research
Here’s to a
prosperous New Year! This issue contains:
- January specials
- Discounts on website
packages and social media marketing campaigns: $300 off;
or $500 off for the first 20 to sign up
- FREE usability
analysis and report for your current website
- Upcoming &
recorded webinars
- Latest blog articles
As always, we welcome
your feedback and look forward to helping you expand your business by
presenting a powerful message to your customers. Kick off the new year by
making an investment in your business and its future success!
Michel Ann
Sharritt
michel@situatedresearch.com
(630) 522-0855
January Specials:
1.
Discounts on website packages and social
media marketing campaigns: $300 off; or $500 off for the first 20 to sign
up
We
are offering website package discounts and reduced pricing on social
media marketing campaigns. If you’re among the first twenty to sign up,
you’ll receive an extra $200 off, for a total of $500 off the package
price. Don’t miss out: take advantage by locking in your free quote. Give
us a call or click here to get started!
2.
Free Website Usability Report on your
current website.
There
is no obligation – Visit our website and sign up for the FREE usability
report. Within a couple days, you will have a professional usability
report in-hand (14-20 pages). Our in-depth analysis of your website will
shed light on your website’s overall effectiveness, discussing things
like color psychology, branding, navigation structure, and your website’s
ability to communicate a powerful message that gives customers a clear
call to action. Take advantage while it’s free: our analyses give deep,
valuable insight into a website’s effectiveness!
Webinar Schedule & Recordings:
Please visit our webinar
schedule to sign up for future webinars. We
will be introducing new webinar topics, including:
·
Search Engine Optimization (SEO) and landing page
design
·
Social Media Marketing (SMM) – techniques and
campaigns
·
Information Architecture (IA), including website
navigation, organization and design schemes
·
Video game usability and user-experience (UX)
research
Latest Blog Entries:
Following
are some of the latest stories from Situated Research’s Blog. You may subscribe to our RSS
feed to receive our latest news and events as soon as they are
posted.
Search Engine Optimization (SEO) is concerned
with helping to raise your website on a list of returned results when
people perform a search for your business. In other words, when customers
search on Google for a business like yours, how far down the list
will your business appear? The closer to the top, the more likely
potential customers are to visit your website. Read
more »
Good writing is the fundamental element of
your small business marketing strategy. A thoughtful, well-crafted
message that connects with your customers will do more to win and
keep customers than any other element.
This is particularly true for Web sites.
Although the Web is a visual-driven medium, with sites using flashy
graphics, sounds, and other fancy features, success still comes down to
what you say and how you say it.
However, Web site copy differs significantly
from that of, say, brochures or display ads. With only few seconds
to capture and hold the reader’s attention, Web copy must be brief and to
the point, but engaging enough for them want to see more. Read
more »
Games are a wonderful medium. Like music,
literature, film and theatre, games do a great deal to help make life
worth living. In Dorian Gray, Oscar Wilde said, “All art is quite
useless.” He said this to illustrate that yes, art has little to no
practical value. That does not mean that art is of no benefit to anyone
of course! For me, the same argument can be applied to games, as their
entertainment value is enough to justify their existence.
Critics of games however are full of concerns
about violence, addiction and distractions from what the establishment
regards as “more meaningful” pursuits. These being reading, watching
films or punching someone in the face in a bar… Read
more »
About Situated Research...
Co-founded by Dr. and Mrs. Matthew
Sharritt, Situated Research is dedicated to exploring how
technology can become more accessible, and aims to help innovate ways to
communicate with and engage your customers and end-users. Situated
Research examines the user experience in situ, or in the
actual environments where products are used, to uncover user practices
and behaviors that suggest ways in which technology is expected to
behave. These insights help to design spot-on, easy-to-use solutions that
balance aesthetics with functionality.
If you or a
friend are interested in joining our team, check out our current job openings.
Situated Research, LLC, located in Naperville, Illinois, provides expert
software usability testing and research services.
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