Situated Research's Blog

These days, everyone is struggling to catch up on digital marketing.  In the rush, too much of the thinking is often left to impressive young web developers who seem to know a lot about all of the new technologies however they lack experience in functionality.

Your business on the web is far too important to leave to a bunch of techie people.  In their quest to show off their dazzling skills, the web developers often forget that your digital strategy needs to fit into overall strategy.  The result is usually wasted money and missed opportunities.

Here are a few simple rules that will help you get the most out of your web development and digital strategy. Read more »

If we were to ask you to name one thing you wish your computer (or another Web-enabled device) could do, but doesn’t now, what would you say? How about the ability to “touch the things that are in the screen, to feel and move them.” That’s what 7-year-old Daniela* wants. Matthew, 6, wishes he could play 3D games on his computer, and Jenna, 7, would like a solar-powered laptop. Cristina, 12, thinks it’d be great to travel more – to experience new, far-away places with the help of virtual reality.

Understanding that kids are excellent innovators, Latitude Research in conjunction with ReadWriteWeb recently conducted a study asking children to ideate concepts for new computer and Web technologies – and the results are in. Read more »

2010 appears to be a breakthrough year for gaming technologies.  In case you haven’t heard, Nintendo, Sony, Microsoft, and many others in the gaming industry have just announced their latest releases at this year’s E3 Expo in Los Angeles. The E3 press conferences revealed trends toward motion-based game controllers, 3D technologies, controller-less gaming, and an array of retro game titles that are back on the scene. Read more »

(CNN) — Goodbye computer mouse, keyboard and monitor.

Say hello to a new, simpler era of human-computer interaction — this time, with no clunky hardware standing between you and digital information.

In this new world, there are options aplenty. Read more »

When Glenn Harrington donned a motion capture suit complete with more than 40 reflective spheres he wasn’t being turned into the latest video game character, but helping to design car manufacturing jobs that are less physically stressful on workers. Read more »

If Mario was first designed in 2010, he’d probably have to adopt some of our modern trends. Using eight images, game designer Zack Hiwiller shows us what Super Mario Bros. might look like, if it was made with modern sensibilities:

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How the machines will come out and meet us in 2015

The user interface is big business right now. In truth, it always was, but it’s taken the mass popularisation of the iPhone to bring it the public agenda. Until then, a good interface was one which you didn’t notice. If no one mentioned it, then it was doing its job. It was allowing the user to perform the task they’re looking to do with minimal fuss, but when the famous talky tablet turned up, it brought with it something that would change this principle for consumers everywhere – a touchscreen. Read more »

Sid Meier is known as the mastermind behind some of the most respected and influential video games of all time, such as Civilization, Railroad Tycoon and Pirates.

But in his pursuit of conveying a realistic experience for players, he says his logical mind wasn’t taking into account enough what was going on in players’ heads.

“Gameplay is a psychological experience,” Meier acknowledged during his GDC keynote. Today he is director of creative development at Firaxis Games. “By acknowledging that gameplay is actually a psychological experience we … can end up with a better game.”

Meier outlined specific psychological elements that occur in players’ minds, such as “The Winner Paradox.” Game designers are supposed to give gamers a challenge, but the gamer at the same time expects to win. “In the real world you don’t always win, however in the world of games, you always win” in some capacity, Meier said. Read more »

Tapping on arm allows users to scroll through menus and select options

Touchscreens may be popular both in science fiction and real life as the symbol of next-gen technology, but an innovation called Skinput suggests the true interface of the future might be us.

Microsoft and Carnegie Mellon University unveiled Skinput recently, showing how it can turn your own body into a touchscreen interface. Read more »

Touch Screens that Touch Back

Forget putting your phone on vibrate. A novel “high-definition” touch-feedback display can give a touch screen the feel of a textured surface. The technology was developed for mobile devices by the San Jose CA-based company Immersion, and is a step toward mimicking the feel of physical buttons on flat screens. Read more »

Color in design is very subjective. What evokes one reaction in one person may evoke a very different reaction in someone else. Sometimes this is due to personal preference, and other times due to cultural background. Color theory is a science in itself. Studying how colors affect different people, either individually or as a group, is something some people build their careers on. And there’s a lot to it. Something as simple as changing the exact hue or saturation of a color can evoke a completely different feeling. Cultural differences mean that something that’s happy and uplifting in one country can be depressing in another.

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The history of the visual design of user interfaces can be described as a gradual change towards more realism. As computers have become faster, designers have added increasingly realistic details such as color, 3D effects, shadows, translucency, and even simple physics. Some of these changes have helped usability. Shadows behind windows help us see which window is active. The physicality of the iPhone’s user interface makes the device more natural to use.

In other areas, the improvements are questionable at best. Graphical user interfaces are typically full of symbols. Most graphical elements you see on your screen are meant to stand for ideas or concepts. The little house on your desktop isn’t a little house, it’s «home». The eye isn’t an actual eye, it means «look at the selected element». The cog isn’t a cog, it means «click me to see available commands».
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This list of ten features should be embraced by game designers

Steve Krug argues in his book Don’t Make Me Think! that a good program or product should let users accomplish their intended tasks as easily and directly as possible. The less time it takes a person to complete a desired task (even if only by a few seconds), the more satisfying it becomes. When that happens, people are more likely to use a product in greater frequency and return for more. So in the spirit of improved usability, here are ten standard features every videogame designer should embrace. Read more »

Search Engine Optimization (SEO) is concerned with helping to raise your website on a list of returned results when people perform a search for your business. In other words, when customers search on Google for a business like yours, how far down the list will your business appear? The closer to the top, the more likely potential customers are to visit your website. Read more »