The Usability Insider
October 2009 Newsletter — brought to you by Situated
Thank you for
registering to receive our monthly newsletter! This issue contains:
- Our new gaming brochure – check it out!
- Special web offers: $400 off all website
packages; get a FREE usability report on your website
- Upcoming webinars, recorded webinars
- Interesting industry news
We welcome your feedback
and look forward to helping you expand your business by presenting a
powerful message to your customers!
Video Game Brochure:
here to download our new video game brochure (PDF)
In this brochure, we present the unique qualities that Situated
Research offers to video game developers. We have identified key
aspects that make video games engaging and fun to play, and have
developed a research plan to help game developers determine relationships
among the game interface, gameplay, and game outcomes. All in all, our
research will find whether you have the next ‘big hit’, and offer
suggestions to improve your game’s flow, interface, and in-game activity:
helping it reach that coveted ‘big-hit’ status.
Special Web Offers:
1. Discount on all website
packages: $400 off thru Halloween!
take advantage, sign a contract by midnight on October 31st.
2. Free Website Usability Report
on your current website
is no obligation – Visit our
website and sign up for the FREE usability report. Within a couple
days, you will have a professional 16-20 page usability report in-hand.
Our in-depth analysis of your website will shed light on your website’s
overall effectiveness, discussing things like color psychology, branding,
and navigation structure. Additionally, we’ll tell you how powerful your
message to your customers is, and whether you have a clear call to
action. Take advantage now while it’s free; this kind of value doesn’t
come along every day!
SEO Strategies to Improve Your Business Presence
October 16th, 1:00-2:30pm CDT) - Register here for
SEO stands for Search Engine Optimization and it is
essential for your website if you want to be found on the web. However,
it seems to be a factor often overlooked by many website designers. For
many businesses, higher search engine results are a key method of
generating new leads: working essentially as free marketing to millions
of Internet users. (Read
Your Website Leverage Social Media?
October 21st, 9-10:30am CDT) - Register here for
Discussion: Top five
requirements for website success; Social Media Marketing and how it can
help your website; How to integrate social media into your website; How
to integrate Search Engine Optimization (SEO) into your website; How to
make sure that your website is user-friendly. (Read more...)
What you Should Know to Make Informed Decisions About Your Website Needs
Friday, FREE - Register on our
As a business executive you should always be thinking
about your website's effectiveness. Is it easy to use? Does it
communicate a powerful message? During this webinar, we will help you
determine whether your website is working for you to build consumer trust
and generate business. Please
join us so that we can help you to make wise choices for your website
needs. (Read more...)
Latest Industry News:
are some of the latest stories from Situated Research’s Blog. You may subscribe to our RSS
feed to receive our latest news and events as soon as they are
week, we saw that order of presentation of a small number of products
dramatically affects consumer preference. But how do our brains cope when choices number in
the hundreds or thousands, and how do websites best match products or
services to their visitors? Read
Ballmer discusses some of Microsoft’s new technologies and the future of
computing: cloud computing and revolutionary user-interfaces to support
content on multiple devices. Click
here to watch the video »
games and learning exercises form the core of a new public school
curriculum. Learning with Little Big Planet: Get an education, and you
too can become a Sackboy astronaut. Read
is an integral part of software development and has been so for the past
20 years. For one reason or another, usability has not gained similar
popularity in game development. This, however, is about to change.
About Situated Research...
evaluates the user experience in
situ, or in the actual environments where products are used.
Our techniques uncover user practices and behaviors that suggest ways in
which technology is expected to behave. These insights will allow you to
create spot-on, easy-to-use solutions that balance aesthetics with
If you or a
friend are interested in joining our team, check out our current job openings.
Situated Research, LLC, located in Naperville, Illinois, provides expert
software usability testing and research services.