 The Usability Insider
December 2009 Newsletter — brought to you by Situated
Research
Happy Holidays!
We wish that you have a very special holiday season! This issue contains:
- Holiday specials
- Discounts on website packages: $500 on custom
website packages; $750 on premium website packages
- FREE usability analysis and report on your
website
- Upcoming & recorded webinars
- Latest blog articles
As always, we welcome
your feedback and look forward to helping you expand your business by
presenting a powerful message to your customers! Have a wonderful
Thanksgiving holiday!
Michel Ann
Sharritt
michel@situatedresearch.com
www.situatedresearch.com
(630) 522-0855
Holiday Specials:
1. Website Deals: $500 on custom website packages; $750 on premium
website packages!
We
are offering website package discounts on custom and premium website
packages. Our prices were very competitive to begin with! Don’t miss out:
take advantage by locking in your free quote by December 31st.
Give us a call or click here to
get started!
2. Free Website Usability Report
on your current website.
There
is no obligation – Visit our
website and sign up for the FREE usability report. Within a couple
days, you will have a professional 16-20 page usability report in-hand.
Our in-depth analysis of your website will shed light on your website’s
overall effectiveness, discussing things like color psychology, branding,
and navigation structure. Additionally, we’ll tell you how powerful your
message to your customers is, and whether you have a clear call to
action. Take advantage now while it’s free; this kind of value doesn’t
come along every day!
Webinar Schedule & Recordings:
Please
visit our webinar
schedule to sign up for future webinars. Generally, our FREE live webinar on websites
is every Friday, with paid webinars ($25) on social media integration and
SEO bi-weekly. Visit our
webinar schedule for the latest information.
Latest Blog Entries:
Following
are some of the latest stories from Situated Research’s Blog. You may subscribe to our RSS
feed to receive our latest news and events as soon as they are
posted.
Posted
on: December 10th, 2009
Recently, I’ve had former
colleagues from a couple of my old employers ask me about social media.
Specifically, how to get started in it from a professional perspective.
They’re aware that social media can be powerful, but it can be daunting
to figure out an entrance point and what you’re supposed to do with it.
Now I’m no Chris Brogan,
but I do have hands-on experience. Specifically, I’ve been doing product
marketing for a while now, with both Connect beam and BEA Systems. BEA
Systems was great for traditional product marketing work. Connect beam is
great for social media-oriented product marketing work. I’ve learned some
things that work for me. Read
more »
Posted
on: December 10th, 2009
Whether you’re an
employee or a consultant, it sometimes falls to you to drag an
organization into the 21st century—and that often means convincing a
company to adopt social media. Someone might even be asking you about
some new web tool their son or daughter is using.
“Any individual or
organization that sells products or offers services should value open
communication as a goal. If your client or company does not have an
existing communications plan, or even a mission statement that includes
nods to openness or transparency, a social media strategy might be a good
starting point for developing one.”
Read
more »
Posted
on: November 23rd, 2009
Small
companies should consider outsourcing the facilitation of their
usability testing projects. On the surface, it makes sense to have
a designer/developer who has a deep understanding of the project be in
charge of usability testing, but in fact this can cause serious problems.
Read
more »
Posted
on: November 23rd, 2009
In a recent blog post
discussing the importance of link building for search engine
optimization, I asked people to share how they build links to their
website. I recommend you go read the responses. I also recommend you read
that article so you know how to construct inbound links so they affect
your search rankings for individual keywords that you want to rank for. Read
more »
About Situated Research...
Situated
Research
evaluates the user experience in
situ, or in the actual environments where products are used.
Our techniques uncover user practices and behaviors that suggest ways in
which technology is expected to behave. These insights will allow you to
create spot-on, easy-to-use solutions that balance aesthetics with
functionality.
If you or a
friend are interested in joining our team, check out our current job openings.
Situated Research, LLC, located in Naperville, Illinois, provides expert
software usability testing and research services.
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