Usability Testing Might Just Save Your Bacon – And Your Brand

Usability Testing Might Just Save Your Bacon – and Your Brand

  • March 21, 2013

Well, it happened again – the same thing that happens every time any digital product is put through usability testing. We found out that the people designing the thing (people who know exactly what it’s supposed to do and how it’s supposed to work) are not the same as the people actually using the thing. And the people who are supposed to use the thing don’t get it. And because they don’t get it, they have three options for how they might respond.

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