The Clever UX That Made Fortnite A $1.2 Billion Sensation

The clever UX that made Fortnite a $1.2 billion sensation

  • October 5, 2018

The gaming hit is a masterclass in UX and experience design.

The online videogame Fortnite Battle Royale was launched just a year ago in September 2017. Since then the game had amassed 125 million active players by June and made $1.2 billion for its developer Epic Games. It has also been linked to 200 divorces in the U.K. and a case of aggravated harassment where a 45-year-old man threatened to kill an 11-year-old boy after losing to him in the game.

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From Myst To GTA V: Rockstar Nails The Branching Narrative

From Myst to GTA V: Rockstar Nails the Branching Narrative

  • September 30, 2013

What stands out about the latest release in the Grand Theft Auto series is the overwhelming size of the game’s map and storyline. However, after playing the game for a while, it becomes apparent that Rockstar Games has done an excellent job at balancing the game by utilizing multiple characters to provide just enough open-endedness for players to explore, while also constraining in-game activities with careful narrative design to keep engagement high during gameplay. 

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Creating The Illusion Of Emotion Or Why You Care About Ones And Zeroes

Creating the Illusion of Emotion or Why You Care About Ones and Zeroes

  • March 19, 2012

As much as you may love video games and the stories they help you tell, it’s impossible to escape the fact that much of your experience is a trick of the mind.

The thing that separates video games from other forms of media, the ability to interact with and perhaps shape a virtual world, is mostly powered by the artificial intelligence of the characters that populate that experience.

But at its best gaming artificial intelligence systems, AI expert David Mark says, are, like 2-year-olds, basically sociopaths. What he means is that they are intrinsically anti-social. Getting past that problem doesn’t mean imbuing a character with personality, it means tricking gamers.

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Ford Ergonomics Lab: Optimized By Gaming Technology

Ford Ergonomics Lab: Optimized by Gaming Technology

  • May 27, 2010

When Glenn Harrington donned a motion capture suit complete with more than 40 reflective spheres he wasn’t being turned into the latest video game character, but helping to design car manufacturing jobs that are less physically stressful on workers.

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