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 The
Usability Insider
Newsletter from Situated Research - September 2011
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Make
Your Website a Growth Engine - from Signs
of the Times Magazine
Michel Sharritt,
Vice President of Situated Research, discusses key aspects of a
business website, in her article in Signs
of the Times magazine.
This brief
article discusses key components of websites and Internet marketing.
Topics include information design and layout, usability, and search
engine optimization: all presented in a way to help you leverage these
technologies to build your business.
Utilizing
Situated Research's free usability report
can help you take the next step in improving your website to boost
business. Download the free
white paper today to get started!
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Upcoming Free Webinars
Website Usability: Achieving
Effective Communication with Your Customers (October 7 @ 2pm CDT)
How powerful is the message you present to your customers?
When people visit your website, are they confused or overwhelmed with
information? Do you have a website and have no idea if it is bringing
in customers or hurting your business?
You can re-design the way information is presented on your
website to communicate effectively and give users a clear call to
action. Attend this webinar and find out how to make your website work
hard to support your business.
Topics:
- Finding a balance between overwhelming
and underwhelming designs
- The relative importance of search and
navigation - and how to improve both so people can find
information on your site
- How to describe products and services
so that your customers understand them
- Costs of a bad design
- Usability guidelines and when to bend
the rules
- How to create a pleasant user
experience and Internet presence that makes people want to do
business with you
- Where to spend your money to achieve
maximum improvement in user experience metrics
The speaker, Michel Ann Sharritt of Situated Research, is
an internationally recognized speaker on social media, usability, and
website design. She has over 16 years of marketing experience and a
strong track record of helping software companies succeed with their
design needs. Space is limited, so reserve your seat today:
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Friday,
October 7th, 2-3:00pm CDT
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Social Media Marketing Course
The trainer, Michel
Ann Sharritt of Situated
Research, is an internationally recognized speaker on
social media. She has over 16 years of marketing experience and a
strong track record of helping companies succeed using social media.
This is an introductory course for those new to social media. The
course is only $99 for 10 hours of training, and includes a bonus
coupon for $100 off a Social Media Marketing Campaign.
Learn more about the Social Media Marketing Course - and sign up today!
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Whether we help you design tomorrow's video games, software, or websites, you should know exactly what
kind of experience you create for your users. This knowledge helps to
design situations that yield intended, meaningful outcomes with lasting
results.
All the best for
you and your business this month,
The
Situated Research Team
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