Subject:                                     The Usability Insider - September Issue of Situated Research's Newsletter Usability Insider

September 2009 Newsletter — brought to you by Situated Research

Thank you for registering to receive our monthly newsletter! Our inaugural issue contains:

  • Special offers that are ending soon, just for newsletter subscribers
  • Upcoming webinars
  • Interesting industry news

We welcome your feedback and look forward to helping you expand your business by presenting a powerful message to your customers!

Michel Ann Sharritt

Special Offers:

1.     Usability Research / Testing Package

Situated Research conducts advanced usability research on websites to determine their effectiveness. Typically a comprehensive study costs from $1500 to $2800 depending on the size of the website, but for the month of September you can have your website evaluated for a flat fee of $1200. In this report, we will run several comprehensive usability tests on your current website, provide a full report, describing issues with your website in detail, suggestions for fixing them, and a quote for us to fix them for you. Results will be in-hand within 2-4 days: sent overnight to your office in a printed portfolio.

2.     Discount on all website packages: $500 off for the month of September:

To take advantage, you must sign a contract by midnight, September 30, 2009.

3.     Free Usability Evaluation on your current website

In appreciation for signing up for our inaugural newsletter, we would like to offer you a free grading of your search-engine rank by HubSpot, a link to W3C’s website to check for coding errors, as well as a free introductory website usability analysis to be conducted by Situated Research, LLC. This analysis will briefly examine the aesthetics and ease-of-use of your website, with a report sent to you via email within two days. Additionally, this report will rank the effectiveness of the message being communicated by your website. Click here to access your free reports.

Upcoming Webinars:

1.      Using SEO Strategies to Improve Your Business Presence. (Thurs, Sept. 24th, 1:00-2:30pm CDT)
Register here: September 24th (1:00-2:30pm CDT)

SEO stands for Search Engine Optimization and it is essential for your website if you want to be found on the web. Yet it seems to be a factor often overlooked by many websites. For many businesses search engine searches are a key method to generating new leads. It is basically free advertising.

Here are some facts to think about:

    • Around 78 – 84% of all website traffic comes from search engines like Google, Bing, Yahoo etc.
    • 41% of online buyers use Search Engine Results for shopping.
    • More than 93% of searchers don’t look at the second page of results in any search engine.
    • 68 – 72%  search engine users blindly believe in search engine results.
    • 72% of potential buyers, who use search engines, will purchase or request more information if they find your site in earlier search results

If you are a business owner, with a website or blog, then I would strongly recommend you to optimize your website to be ranked higher in search results.

Join us on September 24th from 1-2:30pm CDT to learn how to use SEO strategies to improve your business presence. There is a registration fee of $20.00 for attending this webinar. Register for Thursday, September 24th SEO webinar (1-2:30pm CDT)

Seats are filling up fast so join us TODAY! We look forward to seeing you there.

2.      Does Your Website Leverage Social Media? (Tuesday, Sept. 22nd, 2:00-3:30pm CDT)
Register here: September 22nd (2:00-3:30pm CDT)

We will discuss:

    • Top 5 requirements for website success
    • Social Media Marketing and how it can help your website
    • How to integrate social media into your website
    • How to integrate SEO (Search Engine Optimization) into your website
    • How to make sure that your website is user-friendly

And much more! There is a $29.00 registration fee for this webinar. Once you are signed up you will receive an invoice for $29.00 which must be paid by credit card or paypal by the day of the webinar. Seats are limited so sign up TODAY! Register for Tuesday, September 22nd webinar (2-3:30pm CDT)

3.      Websites: What you Should Know to Make Informed Decisions About Your Website Needs
(every Friday of the week - register on our website)

Discussion: As a business owner you need to always be thinking about your website needs. Do you attempt to make a website yourself? Do you re-design your current website? Is your current website working for you? Do you break down and hire a web design firm, and if so, what do you look for? During this webinar we will cover:

    • What to look for when hiring a web design firm
    • How to pick the right company
    • Learn about accurate pricing for a website
    • How much time it takes to complete the project
    • How to write content that matters

Please join us so that we can help you to make wise choices for your website needs. (Register here)

Latest News:

Video Game Usability – Why is it Important

Written on: September 15th, 2009

Usability is an integral part of software development and has been so for the past 20 years. For one reason or another, usability has not gained similar popularity in game development. This, however, is about to change. Read more »

Websites: What Companies Need to Know When it Comes to Their Website Needs

Written on: September 10th, 2009

Work with a reliable web-design company that can help you meet current and future needs.
by Michel Ann Sharritt

People are often in a rush to get something, anything, up on the Internet. Because the average business owner is inexperienced at web design and related terminology, website companies that are anxious to offer a cheap, yet profitable (to them) service, bring up a website on the Internet that may or may not help the client generate additional revenue…the goal of commercial websites. Read more »

Do you want to learn how to leverage social media in order to make money for your company?

Written on: September 10th, 2009

Social Media has become an important element of business’s online promotional activities. That is why we feel that this webinar is so important. During this session we will discuss, in detail:

  • Top 5 requirements for website success
  • Social Media Marketing and how it can help your website
  • How to integrate social media into your website
  • How to integrate SEO (Search Engine Optimization) into your website
  • How to make sure that your website is user friendly

Read more »

SEO Suggestions

Written on: September 6th, 2009

Article Submission is an ethical SEO strategy that is generally used to promote a website and also gain a steady flow of quality one way links. It is a powerful technique which involves submitting articles in various article directories to gain quick results. When such articles containing unique content are distributed across the web, they can be viewed by a larger audience. This helps the website gain greater publicity, popularity, and traffic. Read more »

About Situated Research...

Situated Research evaluates the user experience in situ, or in the actual environments where products are used. Our techniques uncover user practices and behaviors that suggest ways in which technology is expected to behave. These insights will allow you to create spot-on, easy-to-use solutions that balance aesthetics with functionality.

If you are interested in joining our team, check out our current career opportunities.

Situated Research, LLC, located in Naperville, Illinois, provides expert software usability testing and research services.