Usability plays a critical role for websites in general; however, it is especially important when your users are in every demographic in the United States. In addition to being simple to use, it must be securely designed to handle sensitive information, and capable of handling the large quantity of users without interruption to the overall user experience. As stated in our blog post on Healthcare.gov, flaws in the user experience can generate enormous costs incurred by customer service charges.
As the saying goes, an ounce of prevention is worth a pound of cure, which certainly applies to usability research and careful planning of websites this large and important. Ensure that usability standards are met to provide the best user experience, while minimizing errors and raising customer satisfaction.
In a study by Google in August of 2012, researchers found that not only will users judge websites as beautiful or not within 1/50th – 1/20th of a second, but also that “visually complex” websites are consistently rated as less beautiful than their simpler counterparts. Read More →
Know what kind of experience you create for your users: always design with usability in mind to create meaningful outcomes with lasting results.
All the best for you and your business this month,