Gain Powerful Game User Research Data with Qualitative Studies
Following this month's Game Developer's Conference (GDC), Situated Research would like to discuss how games user research is being used in the industry. Trends are towards quantitative studies and the analysis of game log data, which is useful in searching for patterns of gameplay and use, and can help in balancing a game.
Situated Research believes in leveraging quantitative data in conjunction with insights gained through detailed behavioral studies that gather qualitative data. These kinds of studies give insight into 'why' gamer behavior occurs, and are excellent for analyzing player motivation and engagement. Learn More →
Blog: Games User Research - What’s Different?
Game testing researches the notion of fun. Compared with mainstream UX studies, it involves many more users and relies more on biometrics and custom software. The most striking findings from the Games User Research Summit were the drastic age and gender differences in motivation research. Read On →
Know what kind of experience you create for your users: always design with usability in mind to create meaningful outcomes with lasting results.
All the best for you and your business this month,