Do you know who your actual users are? What do they think of your product, and why do they use it? Through usability research, you can learn to tell the user’s story and better design a product that fits their specific needs.
Through careful observation of users, you can construct stories and sample scenarios of use that can inform the design process. Don’t just make up your users’ story. Figure out what the user needs, what kind of experience your solution creates, and determine whether the solution actually works.
Blog: The Future of Consumer Tech Is About Making You Forget It's There
Microsoft, Samsung, GoPro, and others take their best guesses at the next five years of consumer electronics.
When Apple introduced the iPad 2 in 2011, it laid out a noble goal for the future of technology. “Technology alone is not enough,” an Apple ad proclaimed. Read More →
Know what kind of experience you create for your users: always design with usability in mind to create meaningful outcomes with lasting results.
All the best for you and your business this month,
