The Usability Insider - February 2011


With spring around the corner, we are offering some deals to get your social media plan warmed up for new business. We have discounted our online Social Media Marketing Course to only $99, which includes a bonus $100 coupon for a Social Media Marketing Campaign. Social media is a necessity for business marketing: what is the point of having a website without any traffic? Whether you do it yourself, or want our help, you cannot lose with this deal.

In addition, we have upcoming FREE webinars on search engine optimization (SEO) and social media, so please attend!


FREE Webinars: Upcoming Schedule

1. Advanced SEO Strategies

This class will build upon the SEO 101: Getting Down to Basics webinar by providing more in-depth strategies for optimizing your site for search engines. Now that you understand search engine basics, you're ready to dive deeper into areas of search engine accessibility, multimedia, sitemaps, page annotations, site security, and more. Learn more at 


We will have two free sessions:

  1. Friday, February 25th, 11am - 12pm CST
    Register at
  2. Monday, February 28th, 1 - 2pm CST
    Register at

2. Social Media: Measuring ROI

If you can't measure it, you can't manage it. It's that simple.

With social media, you need to have tools to measure your progress to see if you are on track, and be able to adapt quickly if things go south. Your measurement must be based on measurable business objectives. Companies like Dell measure social media ROI by the ratio of negative/positive comments online, and their Twitter feed has led to over $3 million in revenue.

Simply knowing how to use social media is not enough: you must know how to utilize it to it's full potential. Our FREE webinar will help you and your company to turn visitors into income. Learn more at

Space is limited, so reserve your seat today at:


Recent Blog Posts

  1. For IBM's Watson technology, What Happens After 'Jeopardy!'? IBM's supercomputer has implications for healthcare, information tech and more
  2. The 5 Reasons Most Companies Aren't Measuring Social Media Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow.
  3. LinkedIn Secrets to Success LinkedIn - a very powerful tool to target business professionals - remains under the radar.
  4. Designs for Avionics and Synthetic Vision Link Pilot with Environment Designs for avionics and synthetic vision rely heavily on human factors research
  5. Tomorrow's Gadgets Will Have Emotional Intelligence When the iPhone feels your pain: Smartphones are smart, but tomorrow's gadgets will have emotional intelligence


New Resources

Finally, we have added some additional white papers on SEO and software usability, and have a new brochure describing the return-on-investment (ROI) of software usability research. Please enjoy these new resources!

All the best for you and your business!

The Situated Research Team


Follow Situated Research to get the latest news: