The Usability Insider
 Newsletter from Situated Research - April 2012



Quantitative vs. Qualitative Usability Research    


A quantitative usability study works best for gathering statistical data on a product's performance, while a qualitative study is best for gathering users' sentiment and opinions to generate data to improve the quality of a product.


Qualitative studies at Situated Research typically involve a recursive analysis of recorded user behavior, involving many usability heuristics (learn more). Alternatively, a quantitative research study incorporates statistical analysis to gauge user sentiment and product performance (learn more). Software, websites, intranets, apps, electronics, products, prototypes, mock-ups, and wireframes can be tested.


For more information, you can compare studies and pricing or contact us.

Whether we help you design tomorrow's video games, software, or websites, you should know exactly what kind of experience you create for your users. This knowledge helps to design situations that yield intended, meaningful outcomes with lasting results. 


All the best for you and your business this month,


The Situated Research Team




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