Quantitative vs. Qualitative Usability Research A
quantitative usability study works best for gathering statistical data
on a product's performance, while a qualitative study is best for
gathering users' sentiment and opinions to generate data to improve the
quality of a product. Qualitative
studies at Situated Research typically involve a recursive analysis of
recorded user behavior, involving many usability heuristics (learn more).
Alternatively, a quantitative research study incorporates statistical
analysis to gauge user sentiment and product performance (learn more). Software, websites, intranets, apps, electronics, products, prototypes, mock-ups, and wireframes can be tested. For more information, you can compare studies and pricing or contact us. |
