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Webinar Schedule 

We have previous webinar recordings on-demand, and are hosting an online Social Media Marketing Course for only $99.

The 'Social Media 101' series by Michel Ann Sharritt was wrapped up on January 24 with a power-packed webinar titled "Social Media 101: Building Relationships, Online Groups, and Brands." You may watch all four 'Social Media 101' webinar recordings if you missed the live events.

We will follow with two webinars on usability and interaction design (register below), which focus on the importance of usability on websites, as well as software, games and products. If you have any ideas for future webinars, please email us suggestions for topics.

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Scheduled Webinars:

1. Designing Interactive Software and Products (February 10 @ 2pm CST)

What are users saying about your software or product? Are your users happy and trouble-free, or are they frustrated and calling for customer support? A recent study by Karat & Lund described savings on customer service costs, following a user-friendly redesign of a product: "an improved experience by Schneider Automation resulted in $2 million saved in call‐center support costs over the first 10 months after the change." Incorporating usability expertise ensures that the final product aligns with business objectives: with increased revenue and market share, as well as happier users and better brand perception.

We will discuss:

• Examining user interaction, collaboration, and engagement with human-computer interfaces
• Benefits of usability research, such as increased sales, better customer loyalty, higher user productivity and lower maintenance costs
• Basics of Interaction Design, and how it affects everyday products you use
• Designing products for collaborative use and happy users
• Qualitative vs. quantitative usability research
• Different types of testing and research for particular products and design situations
• How your product's usability directly impacts your brand image, and your bottom line

Join us on February 10^th @ 2pm CST to learn more about how to incorporate usability research into product design for happy users, increased productivity, and reduced support costs. We look forward to helping you increase revenue through satisfied users and the positive branding of your products.

Friday, February 10^th, 2-3:00pm CST

 

2. Gamer Psychology: Designing Hit Video Games (February 29 @ 3pm CST)

The rate of success when developing video games is relatively low when compared to other industries. Designing a hit video game requires a brilliant concept, hard work, and a bit of luck.

What can game companies do to raise their success rate in building profitable, hit games? User experience research may be the key to raising the success rate, but misconceptions of what it entails and confusion with QA testing often leave it on the back burner.

Topics:

• Differentiating Quality Assurance (QA) from usability research
• Problems with starting usability research at the end of the development life cycle
• Modeling gamer psychology and gamer challenges
• Designing engagement: motivating players through goals and failures
• Problems with standard usability tests, such as the RITE method
  

The speaker, Michel Ann Sharritt of Situated Research, is an internationally recognized speaker on social media, usability, and website design. She has over 16 years of marketing experience and a strong track record of helping software companies succeed with their design needs.

Space is limited, so reserve your seat today:

Wednesday, February 29^th, 3-4:00pm CDT

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Recorded Webinars