User experience is all about making your website both aesthetically pleasing and user-friendly for visitors. It’s about more than just a great design – it’s about functionality and how easily the user can navigate the site to find exactly what they’re looking for.
In order to improve the user experience, you have to start by observing customers interacting with your product.
The first step to improving your own UX (and reaping the business benefits) is to conduct a usability assessment of your product, software or website. This process uncovers the most common problems. Often, usage analytics indicate UX issues with your product. Usability testing explains these issues.
At Situated Research, we help our clients to conduct competitive website assessments so our clients can stay ahead of their industry. A Competitive Website Assessment makes it easy to spy on your competition. You’ll be able to see things like how many indexed pages, inbound links, and social media followers they have, and how your traffic rank compares to theirs.
Last week we published an article on the first five tips on improving your website’s user experience. Today we want to continue with that same theme and provide the final five tips.
This list is a starting point to providing the user experience that you want to give your customers online. Remember, if users come to your website and have trouble finding information or ordering a product, they will often leave your website and you will lose their business.
Websites are a representation of your business and your products or services offered. That is why it is so important to give your users a great experience no matter how they interact with your business.
Our team has come up with ten usability guidelines for web developers and business owners to follow. This list is a starting point to providing the user experience that you want to give your customers online.
It can be hard for designers to take a step back and look at an app or website through users’ eyes. Here’s where to start.
After any amount of time in the design industry, you’ll most certainly hear someone refer to users as “dumb.” People talk about having to “dumb down” interfaces, design for “the lowest common denominator,” and try to make applications “idiot-proof.”
Summary: Users are often distracted from the task at hand, so prevent unconscious errors by offering suggestions, utilizing constraints, and being flexible.
One of the 10 Usability Heuristics advises that it’s important to communicate errors to users gracefully, actionably, and clearly. However, it’s even better to prevent users from making errors in the first place.
Every day, people visit your store and leave because they couldn’t find what they wanted.
You need more than top rankings on Google. People have to be able to navigate to the product they want and trust you enough to buy. Your website’s user experience (UX) should focus on building your visitor’s confidence by helping them complete their goals.
Dealing with these competing priorities at each stage of product development
What matters more: killer UX that makes people want to use your product, or shipping the things people want quickly and staking down a huge share of the market? If the UX is bad, people won’t want to use it. On the other hand, if someone else gets it there first, people are happy to use what is available and help to improve it with feedback as it grows.
Summary: Feeling that there is only one chance can convince people to take action sooner, sometimes without careful consideration of consequences or alternative options.
The scarcity principle is a well-documented social-psychology phenomenon that causes people to assign high value to things they perceive as being less available.