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What Do Your Customers Think Of Your Product?

What Do Your Customers Think of Your Product?

  • July 24, 2017

In order to improve the user experience, you have to start by observing customers interacting with your product.

The first step to improving your own UX (and reaping the business benefits) is to conduct a usability assessment of your product, software or website. This process uncovers the most common problems. Often, usage analytics indicate UX issues with your product. Usability testing explains these issues. 

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Games User Research: What’s Different?

Games User Research: What’s Different?

  • March 21, 2016

Summary: Game testing researches the notion of fun. Compared with mainstream UX studies, it involves many more users and relies more on biometrics and custom software. The most striking findings from the Games User Research Summit were the drastic age and gender differences in motivation research.

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The Climb: The Most Head-Spinning Virtual Reality Experience Yet

The Climb: The Most Head-Spinning Virtual Reality Experience Yet

  • December 30, 2015

Crytek’s new project for the Oculus Rift shows us exactly where VR gaming is going – towards heady and experiential gameplay

Above you, the craggy face of the cliff seems to stretch up endlessly toward the sky, offering perilously few footholds. In the far distance there’s a small village by a beach, bathed in orange sunshine – an exotic idyll. But below you there is … nothing. Nothing but a long deadly drop into the crashing sea far below. Your only option is to keep climbing. 

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Hands-on With Mattel’s New AR, VR View-Master

Hands-on with Mattel’s new AR, VR View-Master

  • February 20, 2015

A View-Master for virtual reality: Hands-on with Mattel’s new AR, VR phone toy

Mattel is relaunching View-Master, but as a virtual reality and augmented-reality phone toy. And I got to play around with it for a bit…or at least, some of the tech behind it. 

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Welcome To The Age Of Holographs

Welcome to the Age of Holographs

  • January 22, 2015

Up close with the HoloLens, Microsoft’s most intriguing product in years

We just finished a heavily scripted, carefully managed, and completely amazing demonstration of Microsoft’s HoloLens technology. Four demos, actually, each designed to show off a different use case for a headset that projects holograms into real space. We played Minecraft on a coffee table. We had somebody chart out how to fix a light switch right on top of the very thing we were fixing.

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Control VR Gloves Warp Your Fingers Into Virtual Worlds

Control VR Gloves Warp Your Fingers into Virtual Worlds

  • June 11, 2014

$350 device tracks your arms and hands with military-designed sensors

New technologies such as Google Glass and Oculus’ Rift headset are making it easier than ever for us to get our heads into augmented and virtual realities. But while we get our heads into these alternate worlds and use our eyes to check our emails, surf the internet, even destroy enemy starfighters with a spiral of missiles, our hands are left behind in the real world. 

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Oculus Rift Will Finally Go On Sale To Consumers Next Year

Oculus Rift Will Finally Go On Sale To Consumers Next Year

  • May 1, 2014

Image: A man tries the Oculus Rift headset at Facebook’s F8 conference.

An Oculus Rift virtual reality headset for consumers could go on sale next year, a company representative told Business Insider at Facebook’s F8 developer conference today.

Management at Oculus VR, the Irvine, Calif.-company that Facebook bought for $2 billion earlier this year, will be “disappointed” if it doesn’t have a headset available at retail for ordinary people by 2016, according to an Oculus spokesperson. 

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Study Reveals Real Reason Behind Gaming Aggression

Study Reveals Real Reason Behind Gaming Aggression

  • April 23, 2014

A new study has revealed that gamers are more likely to experience feelings of aggression from playing a game when it is too difficult or when the controls are too complicated to master.

In comparison, the research found there was “little difference” in levels of aggression when the games themselves depicted violence. Overwhelmingly, the deciding factor was “how the volunteers were able to master the electronic game after 20 minutes of play”. 

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This Video Game Knows When You’re Scared–And Gets Scarier

This Video Game Knows When You’re Scared–And Gets Scarier

  • February 18, 2014

The director behind the innovative video game Nevermind tells us why biofeedback is the new frontier in gaming.

In the future, horror games will know when you’re scared. And then they’ll get scarier.

Proof: the currently-in-development horror-adventure game Nevermind, which just launched a Kickstarter campaign last week. The game pairs classic first-person exploration with biofeedback data from a heart rate monitor in order to tell when you’re scared and turn up the horror.

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