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What Is Card Sorting?

What is Card Sorting?

  • October 16, 2017

Card Sorting is a method used to help design or evaluate the Information Architecture (IA) of a system. In a card sorting session, participants organize topics into categories that make sense to them and they may also help you label these groups. To conduct a card sort, you can use actual cards, pieces of paper, or one of several online card-sorting software tools. 

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Capturing Feedback In A User’s Natural Environment

Capturing Feedback in a User’s Natural Environment

  • August 25, 2017

Remote usability testing allows you to conduct user research with participants in their natural environment by employing screen-sharing software or online remote usability vendor services.  You will be amazed how powerful a quick test with remote users is at discovering where your design needs to go.

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Tips On Improving Your Website’s User Experience, Part 2

Tips on Improving Your Website’s User Experience, Part 2

  • February 2, 2017

Last week we published an article on the first five tips on improving your website’s user experience. Today we want to continue with that same theme and provide the final five tips.

This list is a starting point to providing the user experience that you want to give your customers online. Remember, if users come to your website and have trouble finding information or ordering a product, they will often leave your website and you will lose their business. 

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Why Hiring Usability Experts Can Save Your Bacon, And Bottom Line

Why Hiring Usability Experts Can Save Your Bacon, and Bottom Line

  • April 29, 2016

If you haven’t already incorporated usability into your product design process, you might wonder why it is necessary. After all, it’s certainly possible to release a working, bug-free product without performing any usability work at all. But incorporating user-centered design principles can lead to a much-improved product in several areas. 

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The Edges

The Edges

  • February 29, 2016

Now that Cooper has an office in New York, we find ourselves using video conferencing much more than previously. I attend three recurring video conference meetings every week, plus several ad hoc ones. Just about every meeting involves technical difficulties, delay, confusion, and dissatisfaction for all the parties participating. 

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The Extra Effort For Great UX

The Extra Effort for Great UX

  • December 7, 2015

One of the best books I’ve ever read on User Experiences is titled “The Elements of User Experience” written by Jesse James Garrett. In the book, he begins by telling the story of a man who wakes up and wonders why his alarm clock never went off. He goes to make coffee, but struggles with the coffeemaker. On his way to work, he stops for gas, but can’t get his credit card to work and has to stand in a long line to pay. When he is finally on his way, he is detoured due to an accident and arrives far later than he ever anticipated. He ends up irritated, sweaty, and lacking a much needed cup of coffee. 

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Good UX Is Good Business: How To Reap Its Benefits

Good UX Is Good Business: How To Reap Its Benefits

  • December 2, 2015

User experience (UX) design focuses on enhancing user satisfaction by improving how we interact with the websites, applications and devices in our lives. In other words, UX makes complex things easy to use.

While the term “UX” is relatively new, the concept of user-friendly design has been around for generations. “Good design is good business,” the second president of IBM, Thomas J. Watson, famously told Wharton students in 1973. “We are convinced,” he said, “that good design can materially help make a good product reach its full potential.” 

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