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Business Strategies UX Designers Should Know

In the field of design, you not only need technical skills to succeed, but also business prowess. As the number of people using the Internet increases, the value of UX designers increases. Multiple companies are seeking UX designers to help them gain a competitive edge in their market.

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Why Great Products Do Only One Thing

And why one feature is better than two or three

Uber did not allow you to pre-book a taxi. Amazon started out by selling books only. Google was just a search engine. McDonald’s got rid of cutlery. And somehow we still believe that for a product to be successful it must do many things.

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Why Hiring Usability Experts Can Save Your Bacon, and Bottom Line

If you haven’t already incorporated usability into your product design process, you might wonder why it is necessary. After all, it’s certainly possible to release a working, bug-free product without performing any usability work at all. But incorporating user-centered design principles can lead to a much-improved product in several areas. 

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The What, Why and How of User Personas

One of the few proven ways to be successful in any business is to understand your customer’s needs and deliver quality products or services that satisfy those needs in the best way possible. Yes, it does sound too bookish but the truth is knowing your end user is the kernel of a customer-oriented business model.

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Study Reveals Real Reason Behind Gaming Aggression

A new study has revealed that gamers are more likely to experience feelings of aggression from playing a game when it is too difficult or when the controls are too complicated to master.

In comparison, the research found there was “little difference” in levels of aggression when the games themselves depicted violence. Overwhelmingly, the deciding factor was “how the volunteers were able to master the electronic game after 20 minutes of play”. 

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This Video Game Knows When You’re Scared–And Gets Scarier

The director behind the innovative video game Nevermind tells us why biofeedback is the new frontier in gaming.

In the future, horror games will know when you’re scared. And then they’ll get scarier.

Proof: the currently-in-development horror-adventure game Nevermind, which just launched a Kickstarter campaign last week. The game pairs classic first-person exploration with biofeedback data from a heart rate monitor in order to tell when you’re scared and turn up the horror.

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New Media Capture and Delivery System Gives Users Immersive “Experiences”

Experience Media Studios today announced the worldwide launch of its patent-pending 3DPOV® system, a pioneering new solution for capturing, delivering, and experiencing immersive media.

Experience Media Studios’ 3DPOV® system enables the capture of a three-dimensional visual and auditory experience from the first-person perspective. 3DPOV® media delivers a higher level of sensory engagement than virtual reality that replicates a true-to-life binocular and peripheral visual field and a stereophonic auditory experience.

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