At Situated Research, we help our clients to conduct competitive website assessments so our clients can stay ahead of their industry. A Competitive Website Assessment makes it easy to spy on your competition. You’ll be able to see things like how many indexed pages, inbound links, and social media followers they have, and how your traffic rank compares to theirs.
Last week we published an article on the first five tips on improving your website’s user experience. Today we want to continue with that same theme and provide the final five tips.
This list is a starting point to providing the user experience that you want to give your customers online. Remember, if users come to your website and have trouble finding information or ordering a product, they will often leave your website and you will lose their business.
Websites are a representation of your business and your products or services offered. That is why it is so important to give your users a great experience no matter how they interact with your business.
Our team has come up with ten usability guidelines for web developers and business owners to follow. This list is a starting point to providing the user experience that you want to give your customers online.
I’m writing this from a slightly saddened perspective, revisiting my favorite SNES RPGs and realizing something:
I’ve been spoiled by modern UX design.
A game that rethinks the first-person VR approach
Virtual reality has traditionally been about transporting you to new worlds and making you believe you’re really there. It’s the immersion element, known as “presence” in industry lingo, that makes VR feel like magic. So it was refreshing to see Dragon Front, a new VR game in development for the Oculus Rift, take the approach in an entirely different direction.
“So, Megan, what do you do?”
What a loaded question, geeze. I do lots of things. I run. I eat. I hang out with my 5 rabbits (yeah, they’re awesome). Everyone asks me this question at every networking event, and I still don’t have a succinct, articulate answer. I usually reply with something along the lines of,
“I do user research and product strategy consulting for early stage startups.”
Hey! This is an excerpt from my book Designing Products People Love, which will be published by O’Reilly in December. Learn more about the book and the 20+ product designers from Facebook, Twitter, Slack, etc. who were interviewed about how they work.
Have you ever experienced a user interface that feels lifeless? Have you created a UI that just seems to be missing…something?
Businesses someday getting on board with virtual reality will need to do some self-examination. Various VR tools are aimed at reclaiming productivity and improving interactions.
The fabled “promise” of virtual reality is expansive. At its loftiest, we’ve been promised not only changes to how we live and how we consume entertainment, but also to how we work.
Every day, people visit your store and leave because they couldn’t find what they wanted.
You need more than top rankings on Google. People have to be able to navigate to the product they want and trust you enough to buy. Your website’s user experience (UX) should focus on building your visitor’s confidence by helping them complete their goals.
Dealing with these competing priorities at each stage of product development
What matters more: killer UX that makes people want to use your product, or shipping the things people want quickly and staking down a huge share of the market? If the UX is bad, people won’t want to use it. On the other hand, if someone else gets it there first, people are happy to use what is available and help to improve it with feedback as it grows.