At Situated Research, we help our clients to conduct competitive website assessments so our clients can stay ahead of their industry. A Competitive Website Assessment makes it easy to spy on your competition. You’ll be able to see things like how many indexed pages, inbound links, and social media followers they have, and how your traffic rank compares to theirs.
By combining eye tracking with other usability studies, you can determine where your users look, for how long, and why. This can help you design interfaces that are effective at directing user attention to important things in the user interface.
Last week we published an article on the first five tips on improving your website’s user experience. Today we want to continue with that same theme and provide the final five tips.
This list is a starting point to providing the user experience that you want to give your customers online. Remember, if users come to your website and have trouble finding information or ordering a product, they will often leave your website and you will lose their business.
Websites are a representation of your business and your products or services offered. That is why it is so important to give your users a great experience no matter how they interact with your business.
Our team has come up with ten usability guidelines for web developers and business owners to follow. This list is a starting point to providing the user experience that you want to give your customers online.
Dashboard design is an art and takes some time to master. The challenge is to communicate analytics in a straightforward way, while allowing users to drill down into the specifics. It is about avoiding clutter, about catering for personalization, and about the prioritization of the right metrics. Dashboard design is a tricky science and to create that one design that is awesome takes some time and talent.
I’m writing this from a slightly saddened perspective, revisiting my favorite SNES RPGs and realizing something:
I’ve been spoiled by modern UX design.
A game that rethinks the first-person VR approach
Virtual reality has traditionally been about transporting you to new worlds and making you believe you’re really there. It’s the immersion element, known as “presence” in industry lingo, that makes VR feel like magic. So it was refreshing to see Dragon Front, a new VR game in development for the Oculus Rift, take the approach in an entirely different direction.
One of the best books I’ve ever read on User Experiences is titled “The Elements of User Experience” written by Jesse James Garrett. In the book, he begins by telling the story of a man who wakes up and wonders why his alarm clock never went off. He goes to make coffee, but struggles with the coffeemaker. On his way to work, he stops for gas, but can’t get his credit card to work and has to stand in a long line to pay. When he is finally on his way, he is detoured due to an accident and arrives far later than he ever anticipated. He ends up irritated, sweaty, and lacking a much needed cup of coffee.
User experience (UX) design focuses on enhancing user satisfaction by improving how we interact with the websites, applications and devices in our lives. In other words, UX makes complex things easy to use.
While the term “UX” is relatively new, the concept of user-friendly design has been around for generations. “Good design is good business,” the second president of IBM, Thomas J. Watson, famously told Wharton students in 1973. “We are convinced,” he said, “that good design can materially help make a good product reach its full potential.”
Hey! This is an excerpt from my book Designing Products People Love, which will be published by O’Reilly in December. Learn more about the book and the 20+ product designers from Facebook, Twitter, Slack, etc. who were interviewed about how they work.
Have you ever experienced a user interface that feels lifeless? Have you created a UI that just seems to be missing…something?