• service1 Qualitative Research
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Cloud-Based Qualitative Usability Research

Qualitative studies are the most meaningful form of user testing: aimed at producing patterns of user behavior to help you discover what works and doesn’t work in the design. The goal is to serve your users better by completing a recursive analysis of videotaped user behavior. These tests do not generate large amounts of statistics; rather they find your users’ frustrations and can gauge important aspects such as user satisfaction and motivation.

Software, web sites, intranets, mobile apps, video games, products, paper prototypes, mock-ups, and wireframes can be tested. Learn more about our research platform.

A written report and video footage of users completing tasks will be presented to the client, along with solutions for future redesign.

Deliverables

ico 01 Qualitative Research

UI Analysis

Analyze the user interface to find usability problems and recommended changes for future redesign.

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Task Analysis

Get feedback on how well your design supports the top goals and communication needs of your users.

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Behavior Analysis

Examine behavioral patterns during situated use to find usability issues that need to be addressed.

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Recommendations

Receive guidelines for redesign with a recommended strategy for achieving advances in the user experience.

Additional Studies

Our cloud-based usability platform utilizes our team’s backgrounds in human communication theory, usability and HCI (human-computer interaction), education and learning, computer science and engineering, sociology, psychology, and research design.

pc icon Qualitative ResearchComparative Design Research is a qualitative study of your product’s usability and user experience: similar to an Expert Design Review, but with up to three of your competitors’ products. Rather than a performance-based statistical test, detailed patterns of interaction are recorded and analyzed on a smaller set of users. This type of data is very rich and meaningful, and can inform design by highlighting how and why users behave the way they do. This analysis will be based upon a unique, proprietary method of usability research that incorporates over 60 areas of usability.

What can be tested?

  • Almost any product, video game, software, mobile app or website can be tested
  • Websites from any industry could be analyzed, to see how well they satisfy users’ goals (varying by industry and market segment
  • Ergonomic tests or other usability tests could be applied to analyze user interaction with physical products, such as a chair or a microwave
  • Product interfaces, such as car navigation systems or on-screen menus on a television would be prime cases as well; as analysis would evaluate the product as a whole

What are the deliverables for this type of study?

A written report and final presentation will accompany video clips that prioritize design issues. User-interface issues and task support (user goals) will be discussed, along with redesign strategies for advances in the user experience.

mouse 150x150 Qualitative ResearchAn Expert Design Review is an in-depth, qualitative analysis of an entire product that needs review by an independent expert. The nature of this test is highly contingent to the product being tested, but will involve a usability expert gauging a product’s usability and user experience (finding how and why users behave while interacting with your product). This analysis is based upon a unique, proprietary method of usability research that incorporates over 60 areas of usability.

What can be tested?

Products, video games, software, mobile apps and websites can be tested. Websites from any industry can be analyzed, to see how well they satisfy their user’s goals (vary by industry and market segment). Ergonomic tests or other usability tests could be applied to analyze physical products, such as a chair or a microwave. Product interfaces, such as car navigation systems or on-screen menus on a TV would be prime cases as well, and analysis would evaluate the product as a whole.

Deliverables for this study include a written report and final presentation that will prioritize design issues. User-interface problems, task analysis (how well the design supports users’ goals) and redesign strategies for achieving advances in the user experience are detailed.

Rapid Iterative Testing involves several rounds (iterations) of testing, so that subsequent redesigns can take advantage of usability findings from previous rounds. High usability is achieved by repeatedly informing your design team, so that successive iterations build upon the successes and pitfalls of the previous iteration. Depending on the product being designed, a few iterations will typically result in a satisfying user experience. Rapid Iterative Testing can be combined with Parallel Design Testing to gauge several competitive designs during a single iteration (this informs successive iterations, which merge the ‘best’ features from the competing designs).

What can be tested?

Any product, software application, video game, or website can be tested and refined through Rapid Iterative Testing.

Who should get this study?

Companies developing products from scratch, where lots of flexibility is available to designers, should consider Rapid Iterative Testing to ensure that the final product is accepted by users. By involving users through successive iterations of design, a highly usable product with an enjoyable user experience will be achieved.

Deliverables

A brief written report and presentation will accompany each iteration of testing, describing prioritized issues with the design(s). The report will address three levels of recommendations:

  • User-interface problems, along with recommended changes
  • Task analysis: how well the design(s) support user goals
  • Redesign directions, with a recommended strategy for achieving advances in the overall user experience