Our clients have seen huge returns with cyclical testing, allowing good usability to be incorporated and verified during successive design iterations. Mixing and matching of variations can then cross pollinate competing designs and improve other sections of a design when retesting.
By doing multiple testing, you’ll shift your mindset from instant ROI to learning. By embracing negatives, not only do you learn what not to do, you give yourself a second chance to turn them into positive results next time around. This informs successive iterations that merge the best features from competing designs.
Refine & Confirm Usability
Usability problems are easier to fix the earlier they are found. A product that has launched will be expensive to fix, while a prototype will be cheap.
Cyclical testing is designed so that subsequent design iterations can take advantage of usability findings from previous rounds. Design is refined with good usability that is confirmed with users, ensuring a final product that is both easy and satisfying to use.