An efficient, functional and aesthetically-pleasing product can raise productivity while avoiding problems and frustrated users. We observe your end-users while they act in their natural environment, "in-situ", allowing us to obtain information that is highly-relevant from their point of view.
Situated Research has diverse offerings with a common theme: usability. We strive to incorporate high usability standards in all that we do to ensure a final product that is easy to use, functional yet simple, more efficient, and more intelligently designed than the offerings of your competitors.
We strive to avoid typical experimental approaches that simply tests predetermined hypothetical outcomes. Our open-ended approach to research allows us to discover what your end-users expect as they interact with technology (and its intended design). By incorporating this vital information into your design process, you can help your end-users achieve their goals and motivations efficiently while reducing errors and avoiding frustration.
We are very good listeners whose insight will give you traction with which to communicate to your customers through a functional, easy-to-use product that leaves a lasting impression.
