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Video Game Interaction Research

Research supports the idea that games can communicate complex ideas through exploration and play-testing, using constant feedback and assessment such as one finds in nature. This allows players to observe an object's behaviors through interaction with other related objects in an environment, while learning of its practical uses and relationships.

Better games sell more copies. Making a good game into a great game can easily boost sales ten-fold. So how do you know if you have the next big ‘hit’? What measures can you take to make your game better?

Want to drive sales and raise engagement levels?

Choose Situated Research to study game player interaction: engaging games will sell more copies!

Our previous collaborative gaming research can be applied to help you maximize the benefits of interactive experiences. Our expertise will help you design games that yield increased game player participation: where group coordination is required for goal achievement.
Our published academic literature helps keep us current with research and emerging trends in the industry.
Members of the millennial generation seek collaborative interaction among their networks of friends, such as those found in social networks like Facebook and multiplayer games like World of Warcraft.
Situated Research understands the importance of role specialization and complimentary virtual identities in games like MMORPGs. These game designs often involve high degrees of role-specialization, where group participation is required for success (such as guild formation, where characters of different ability work together towards mutual goals).
We research how group activities and specialization (assuming roles) can be best leveraged to provide additional engagement and a social pull to play your games.

Situated Research offers in-depth video game analysis, accomplished by recording and analyzing player interaction within situated gaming environments.

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Download our new brochure (PDF) on our one-of-a-kind game research!

Our research approach:

Wiimotes Our cutting-edge approach draws from a multi-disciplinary background to construct a very detailed picture of actual use, which informs the design process. Whether you would like to independently verify the work of your own usability team, or you could use usability specialists to supplement your design process, we assure that we will uncover the often-overlooked details of game player behavior.

We will help you take an open-ended look at how the design of specific visualizations, rules, and behaviors manifest in human interaction and engaging game play in your games. By studying relationships among game interfaces and player behavior, you can exploit them to maximize motivation and flow (a feeling where one loses track of time and their surroundings).

Research process:

Investigating current and potential use of your game & target audience
Gathering data and footage of game players, in actual gaming environments
A rigorous in-depth interaction analysis of player behaviors & interactions
A succinct report describing issues that require resolution or further redesign

Situated Research will give you well-formed hypotheses about game player interaction after conducting an in-depth, recursive analysis of recorded video. Findings will consist of summaries of game use patterns, interaction and collaboration with many supporting video clips that best illustrate designs requiring attention.

Hit a hole-in-one with Situated Research.

Hole-in-one Knock out the competition with Situated Research. As life-long gamers, we are passionate about improving game experiences, so keep us in your back pocket! Utilize our expertise in UX design, software engineering, psychology, and communication to create innovative, engaging games that boost your ROI and blow away the competition.

By partnering with Situated Research, you can expect a huge ROI (return on investment) on any games in which we collaborate. We make sure that our research and expertise pays for itself through increased video game sales. We accomplish this by helping you create a better game that is more fun, more engaging, and more addicting to play.

All this extra buzz will help you sell more copies of the game, and achieve the ‘hit’ that you are striving to create.