http://www.situatedresearch.com/ Webinars Presented by Michel Ann Sharritt, VP of Situated Research, LLC - Social Networking, Usability, and Web Design en-us Copyright (c) 2011, Situated Research, LLC Tue, 11 Oct 2011 13:00:00 -0500 info@situatedresearch.com (Michel Ann Sharritt) http://cyber.law.harvard.edu/rss/ http://www.situatedresearch.com/img/big_icon.jpg http://www.situatedresearch.com/ Situated Research, LLC Michel Ann Sharritt, VP of Situated Research Social Networking, Usability and Web Design Michel Ann Sharritt of Situated Research hosts our webinars, which focus on usability. Topics include web usability, social media and video game usability. Contact Michel with suggestions for future topics, or with questions or comments at michel@situatedresearch.com or by calling (630) 522-0855. Thank you for watching! Michel Ann Sharritt info@situatedresearch.com No http://www.situatedresearch.com/blog/2009/06/question-answers-for-june-5th-webinar-web-design-what-you-should-know/ http://www.situatedresearch.com/webinars/webinar4.mp4 Topics include: What to look for when hiring a web design firm; How to pick the right company; Learn about accurate pricing for a website; How much time does it take; How to write content that matters. Social Networking Fri, 5 Jun 2009 13:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No Topics include: What to look for when hiring a web design firm; How to pick the right company; Learn about accurate pricing for a website; How much time does it take; How to write content that matters. Topics include: What to look for when hiring a web design firm; How to pick the right company; Learn about accurate pricing for a website; How much time does it take; How to write content that matters. 01:15:00 networking, social networking, social, Facebook, LinkedIn, Twitter, web design, design, web, Internet, business, marketing, blog http://www.situatedresearch.com/blog/2009/07/q-a-from-july-23rd-webinar-interaction-design-designing-interactive-products-to-support-people-in-their-everyday-lives/ http://www.situatedresearch.com/webinars/webinar9.mp4 Topics include: Good vs. poor design; What is interaction design; What is involved; Goals; Design Principles. Social Networking Thu, 23 Jul 2009 12:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No Topics include: Good vs. poor design; What is interaction design; What is involved; Goals; Design Principles. Topics include: Good vs. poor design; What is interaction design; What is involved; Goals; Design Principles. 00:49:01 usability, interface design, user interfaces, web design, design, web, Internet, software, webinar, blog http://www.situatedresearch.com/blog/tag/seo/ http://www.situatedresearch.com/webinars/webinar11.mp4 Topics include: Designing landing pages that convert visitors to sales; Raise your search ranking on Google, for free; Generating inbound links to your website for increased traffic; Raising your ‘organic’ search ranking via social media campaigns and advertising using Google AdWords; Categories of SEO examined by Google to determine your page rank; how to improve your SEO. Social Networking Mon, 25 Jan 2010 14:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No Topics include: Designing landing pages that convert visitors to sales; Raise your search ranking on Google, for free; Generating inbound links to your website for increased traffic; Raising your ‘organic’ search ranking via social media campaigns and advertising using Google AdWords; Categories of SEO examined by Google to determine your page rank; how to improve your SEO. Topics include: Designing landing pages that convert visitors to sales; Raise your search ranking on Google, for free; Generating inbound links to your website for increased traffic; Raising your ‘organic’ search ranking via social media campaigns and advertising using Google AdWords; Categories of SEO examined by Google to determine your page rank; how to improve your SEO. 00:55:22 usability, search engine optimization, user interfaces, web design, design, web, Internet, SEO, webinar, blog http://www.situatedresearch.com/blog/tag/customers/ http://www.situatedresearch.com/webinars/webinar14.mp4 Topics include: How humans process information and how you can use that to your advantage; Human capabilities and limitations, and the implications for web design; How perception and cognition influence web behavior; The cognitive cost of a bad design; Concepts to help you decide when to adapt to standard practices and when to bend the rules. Social Networking Fri, 14 May 2010 14:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No Topics include: How humans process information and how you can use that to your advantage; Human capabilities and limitations, and the implications for web design; How perception and cognition influence web behavior; The cognitive cost of a bad design; Concepts to help you decide when to adapt to standard practices and when to bend the rules. Topics include: How humans process information and how you can use that to your advantage; Human capabilities and limitations, and the implications for web design; How perception and cognition influence web behavior; The cognitive cost of a bad design; Concepts to help you decide when to adapt to standard practices and when to bend the rules. 00:45:36 customers, psychology, usability, customer, user experience, business, website http://www.situatedresearch.com/blog/tag/seo/ http://www.situatedresearch.com/webinars/webinar15.mp4 Topics include: SEO Basics, Keywords, On Page SEO, Off Page SEO, How to Measure Results. Social Networking Fri, 31 Mar 2011 14:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No Topics include: SEO Basics, Keywords, On Page SEO, Off Page SEO, How to Measure Results. Topics include: SEO Basics, Keywords, On Page SEO, Off Page SEO, How to Measure Results. 00:59:16 SEO, Search Engine Optimization, search engine, keywords, SEO basics, web design, Internet marketing, website http://www.situatedresearch.com/blog/2009/09/websites-what-companies-need-to-know-when-it-comes-to-their-website-needs/ http://www.situatedresearch.com/webinars/webinar10.mp4 Topics include: What to look for when hiring a web design firm; How to pick the right company; Learn about accurate pricing for a website; How much time it takes to complete the project; How to write content that matters. Social Networking Thu, 7 Apr 2011 14:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No Topics include: What to look for when hiring a web design firm; How to pick the right company; Learn about accurate pricing for a website; How much time it takes to complete the project; How to write content that matters. Topics include: What to look for when hiring a web design firm; How to pick the right company; Learn about accurate pricing for a website; How much time it takes to complete the project; How to write content that matters. 00:59:16 usability, interface design, user interfaces, web design, design, web, Internet, software, webinar, blog http://www.situatedresearch.com/blog/tag/social-media/ http://www.situatedresearch.com/webinars/webinar16.mp4 Topics include: Redefine the "R" in social media ROI; Measure the tone of blog posts, video views, search results and comments; Analyze the impact of your efforts; Translate social media conversations to sales; Translate your social media efforts into numbers. Social Networking Fri, 8 Apr 2011 14:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No Topics include: Redefine the "R" in social media ROI; Measure the tone of blog posts, video views, search results and comments; Analyze the impact of your efforts; Translate social media conversations to sales; Translate your social media efforts into numbers. Topics include: Redefine the "R" in social media ROI; Measure the tone of blog posts, video views, search results and comments; Analyze the impact of your efforts; Translate social media conversations to sales; Translate your social media efforts into numbers. 00:37:34 social media, ROI, measuring social media, marketing, analytics, Internet marketing, website, sales http://www.situatedresearch.com/blog/tag/seo/ http://www.situatedresearch.com/webinars/webinar17.mp4 Topics include: Redirection, the ways to ensure your users and search engines don't get lost in the shuffle; Sitemaps, an easy tool you can create to help search engines crawl your site more effectively; Search Engine Accessibility, how you facilitate your users' interactions and communications online; Multimedia; Descriptions and Annotations; Site Security and Protection; and guarding your site against spammers. Social Networking Thu, 14 Apr 2011 14:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No Topics include: Redirection, the ways to ensure your users and search engines don't get lost in the shuffle; Sitemaps, an easy tool you can create to help search engines crawl your site more effectively; Search Engine Accessibility, how you facilitate your users' interactions and communications online; Multimedia; Descriptions and Annotations; Site Security and Protection; and guarding your site against spammers. Topics include: Redirection, the ways to ensure your users and search engines don't get lost in the shuffle; Sitemaps, an easy tool you can create to help search engines crawl your site more effectively; Search Engine Accessibility, how you facilitate your users' interactions and communications online; Multimedia; Descriptions and Annotations; Site Security and Protection; and guarding your site against spammers. 00:55:15 SEO, Search Engine Optimization, search engine, keywords, SEO basics, web design, Internet marketing, website http://www.situatedresearch.com/blog/tag/usability-research/ http://www.situatedresearch.com/webinars/webinar7.mp4 Topics include: How interfaces affect users; Conceptualizing user interaction to design meaningful use; Designing for collaboration; Users' activity and performance; Comparing your software with competitive products; Methods to incorporate usability into the design process. Social Networking Fri, 6 May 2011 14:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No Topics include: How interfaces affect users; Conceptualizing user interaction to design meaningful use; Designing for collaboration; Users' activity and performance; Comparing your software with competitive products; Methods to incorporate usability into the design process. Topics include: How interfaces affect users; Conceptualizing user interaction to design meaningful use; Designing for collaboration; Users' activity and performance; Comparing your software with competitive products; Methods to incorporate usability into the design process. 00:38:56 usability, interface design, user interfaces, web design, design, web, Internet, software, webinar, blog http://www.situatedresearch.com/blog/category/gaming/video-games/ http://www.situatedresearch.com/webinars/webinar13.mp4 Topics include: Differentiating Quality Assurance (QA) from usability research; Problems with starting usability research at the end of the development life cycle; Modeling gamer psychology and gamer challenges; Designing engagement to motivate players through goals and failures; Problems with standard usability tests such as the RITE method. Social Networking Thu, 2 Jun 2011 13:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No Topics include: Differentiating Quality Assurance (QA) from usability research; Problems with starting usability research at the end of the development life cycle; Modeling gamer psychology and gamer challenges; Designing engagement to motivate players through goals and failures; Problems with standard usability tests such as the RITE method. Topics include: Differentiating Quality Assurance (QA) from usability research; Problems with starting usability research at the end of the development life cycle; Modeling gamer psychology and gamer challenges; Designing engagement to motivate players through goals and failures; Problems with standard usability tests such as the RITE method. 01:02:49 psychology, video games, gaming, game design, user experience, gamer experience, game development, usability http://www.situatedresearch.com/blog/tag/communication/ http://www.situatedresearch.com/webinars/webinar18.mp4 Topics include: Finding a balance between overwhelming and underwhelming designs; The relative importance of search and navigation – and how to improve both so people can find information on your site; How to describe products and services so that your customers understand them; Costs of a bad design; Usability guidelines and when to bend the rules; How to create a pleasant user experience and Internet presence that makes people want to do business with you; Where to spend your money to achieve maximum improvement in user experience metrics. Social Networking Tue, 11 Oct 2011 11:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No Topics include: Finding a balance between overwhelming and underwhelming designs; The relative importance of search and navigation – and how to improve both so people can find information on your site; How to describe products and services so that your customers understand them; Costs of a bad design; Usability guidelines and when to bend the rules; How to create a pleasant user experience and Internet presence that makes people want to do business with you; Where to spend your money to achieve maximum improvement in user experience metrics. Topics include: Finding a balance between overwhelming and underwhelming designs; The relative importance of search and navigation – and how to improve both so people can find information on your site; How to describe products and services so that your customers understand them; Costs of a bad design; Usability guidelines and when to bend the rules; How to create a pleasant user experience and Internet presence that makes people want to do business with you; Where to spend your money to achieve maximum improvement in user experience metrics. 01:02:23 communication, website, usability, websites, marketing, user experience, websites, customers http://www.situatedresearch.com/blog/category/social-media-posts/ http://www.situatedresearch.com/webinars/webinar19.mp4 Topics include: How usability affects social media marketing effectiveness; How social media button placement affects their performance; How the quantity of social media buttons affect their usage; Strategies for an effective social media marketing plan, specific to your industry / company; Measurement of your company's website marketing effectiveness. Social Networking Fri, 21 Oct 2011 14:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No Topics include: How usability affects social media marketing effectiveness; How social media button placement affects their performance; How the quantity of social media buttons affect their usage; Strategies for an effective social media marketing plan, specific to your industry / company; Measurement of your company's website marketing effectiveness. Topics include: How usability affects social media marketing effectiveness; How social media button placement affects their performance; How the quantity of social media buttons affect their usage; Strategies for an effective social media marketing plan, specific to your industry / company; Measurement of your company's website marketing effectiveness. 00:52:15 social media, website, usability, Facebook, marketing, user experience, websites, social media marketing http://www.situatedresearch.com/blog/category/social-media-posts/ http://www.situatedresearch.com/webinars/webinar1.mp4 Topics include: Defining social networking and social media; How to utilize the power of the most popular social networks; How to use each social network most effectively; How to develop a basic marketing plan; Long-term benefits of participation. Social Networking Mon, 7 Nov 2011 14:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No Topics include: Defining social networking and social media; How to utilize the power of the most popular social networks; How to use each social network most effectively; How to develop a basic marketing plan; Long-term benefits of participation. Topics include: Defining social networking and social media; How to utilize the power of the most popular social networks; How to use each social network most effectively; How to develop a basic marketing plan; Long-term benefits of participation. 00:58:48 social media, website, marketing, Facebook, 101, Internet Marketing, business, social media marketing http://www.situatedresearch.com/blog/category/social-media-posts/ http://www.situatedresearch.com/webinars/webinar2.mp4 Topics include: Defining a social media lead; How social networks can help to generate leads; How to create a steady stream of leads on social networks: starting and maintaining discussions; Best practices of successful Facebook pages, including how to get more people to share your content; Incorporating a Facebook welcome page; Using Facebook 'Insights' and marketing analytics to test your campaigns and get the best results. Social Networking Fri, 11 Nov 2011 14:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No Topics include: Defining a social media lead; How social networks can help to generate leads; How to create a steady stream of leads on social networks: starting and maintaining discussions; Best practices of successful Facebook pages, including how to get more people to share your content; Incorporating a Facebook welcome page; Using Facebook 'Insights' and marketing analytics to test your campaigns and get the best results. Topics include: Defining a social media lead; How social networks can help to generate leads; How to create a steady stream of leads on social networks: starting and maintaining discussions; Best practices of successful Facebook pages, including how to get more people to share your content; Incorporating a Facebook welcome page; Using Facebook 'Insights' and marketing analytics to test your campaigns and get the best results. 00:56:52 networking, social media, Facebook, LinkedIn, Twitter, marketing, Facebook marketing, leads http://www.situatedresearch.com/blog/category/social-media-posts/ http://www.situatedresearch.com/webinars/webinar3.mp4 Topics include: Top 10 strategies to become a 'go-to' resource on social networks; How to pick significant resources to share; Top 5 links for credible sources, with detailed examples; Best practices for maintaining discussions and getting others to 'share' your content; Using marketing analytics to test your campaigns and get the best results. Social Networking Mon, 14 Nov 2011 14:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No Topics include: Top 10 strategies to become a 'go-to' resource on social networks; How to pick significant resources to share; Top 5 links for credible sources, with detailed examples; Best practices for maintaining discussions and getting others to 'share' your content; Using marketing analytics to test your campaigns and get the best results. Topics include: Top 10 strategies to become a 'go-to' resource on social networks; How to pick significant resources to share; Top 5 links for credible sources, with detailed examples; Best practices for maintaining discussions and getting others to 'share' your content; Using marketing analytics to test your campaigns and get the best results. 00:47:48 networking, social media, Facebook, LinkedIn, Twitter, marketing, 101, expert, leads http://www.situatedresearch.com/blog/category/social-media-posts/ http://www.situatedresearch.com/webinars/webinar20.mp4 Topics include: Finding people on social networks that are discussing your industry; Building rapport with individuals on social networks; Growth strategies for managing an online group, helping your company become a social enterprise; Using online meetings, webinars, events, and local meetups to expand online group membership; How today's customers are talking about your business on sites like Facebook and Twitter, and reinventing sales and marketing in the process; Creating thought leadership with a business blog, and using it to share high-value content; Scientifically proven best practices for maintaining discussions and getting others to 'share' your content. Social Networking Tue, 24 Jan 2012 15:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No Topics include: Finding people on social networks that are discussing your industry; Building rapport with individuals on social networks; Growth strategies for managing an online group, helping your company become a social enterprise; Using online meetings, webinars, events, and local meetups to expand online group membership; How today's customers are talking about your business on sites like Facebook and Twitter, and reinventing sales and marketing in the process; Creating thought leadership with a business blog, and using it to share high-value content; Scientifically proven best practices for maintaining discussions and getting others to 'share' your content. Topics include: Finding people on social networks that are discussing your industry; Building rapport with individuals on social networks; Growth strategies for managing an online group, helping your company become a social enterprise; Using online meetings, webinars, events, and local meetups to expand online group membership; How today's customers are talking about your business on sites like Facebook and Twitter, and reinventing sales and marketing in the process; Creating thought leadership with a business blog, and using it to share high-value content; Scientifically proven best practices for maintaining discussions and getting others to 'share' your content. 01:30:16 networking, social media, Facebook, LinkedIn, Twitter, marketing, 101, branding, webinar, customers, content, websites, business http://www.situatedresearch.com/blog/category/websites/ http://www.situatedresearch.com/webinars/webinar21.mp4 Topics include: How to turn your business into a social enterprise; Effective blogging practices to get your content shared, and start positive discussions about your product or business; Generating leads through social media and visits to your website; Pushing your message out to pull clients in; Research-proven best practices for selecting interactive, usable website content; Integration of your brand on your website, ads, apps, social media pages, and company blog. Social Networking Tue, 31 Jan 2012 14:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No You have a website, but is it working for you? More and more people are using websites like LinkedIn, Facebook and Twitter to talk about businesses and their products with friends and coworkers. These new technologies have changed the playbook for sales and marketing. Key items like social media integration, interactive website content, and good usability have a massive impact on your ability to do business. Topics include: How to turn your business into a social enterprise; Effective blogging practices to get your content shared, and start positive discussions about your product or business; Generating leads through social media and visits to your website; Pushing your message out to pull clients in; Research-proven best practices for selecting interactive, usable website content; Integration of your brand on your website, ads, apps, social media pages, and company blog. 01:09:07 networking, social media, Facebook, LinkedIn, Twitter, marketing, website, branding, webinar, business