Our cutting-edge approach draws from a multi-disciplinary background to construct a very detailed picture of actual use, which informs the design process.
Whether you would like to independently verify the work of your own usability team, or you could use usability specialists to supplement your design process, we will uncover the often-overlooked details of game player behavior.
We accomplish this by taking open-ended look at how the design of specific visualizations, rules, and behaviors manifest in human interaction and engaging game play in your games.
By studying relationships among game interfaces and player behavior, you can exploit them to maximize motivation and flow (a feeling where one loses track of time and their surroundings).
Research supports the idea that games can communicate complex ideas through exploration and play-testing, using constant feedback and assessment. Similar to what one finds in nature, it allows players to observe an object's behaviors through interaction with other related objects in an environment, while learning of its practical uses and relationships.
Situated Research will present well-formed hypotheses that describe game player interaction, after conducting an in-depth, recursive analysis of recorded video. Findings will include summaries of game use patterns, interaction and collaboration with supporting video that best illustrates design features requiring attention (and much more; please inquire for additional information).
We would love to learn more about your games, and discuss how we can take them to the next level.
Game Research: Overview | Research Approach
