By combining eye tracking with other usability studies, you can determine where your users look, for how long, and why. This can help you design interfaces that are effective at directing user attention to important things in the user interface.
Last week we published an article on the first five tips on improving your website’s user experience. Today we want to continue with that same theme and provide the final five tips.
This list is a starting point to providing the user experience that you want to give your customers online. Remember, if users come to your website and have trouble finding information or ordering a product, they will often leave your website and you will lose their business.
Websites are a representation of your business and your products or services offered. That is why it is so important to give your users a great experience no matter how they interact with your business.
Our team has come up with ten usability guidelines for web developers and business owners to follow. This list is a starting point to providing the user experience that you want to give your customers online.
Many parts of applications are rarely experienced, yet we have to consider how the presence or absence of these states affect a user’s experience. It’s the UX designer’s job to go beyond visual design and make the best experience possible—including all the parts of the experience that nobody thinks to design.
Dashboard design is an art and takes some time to master. The challenge is to communicate analytics in a straightforward way, while allowing users to drill down into the specifics. It is about avoiding clutter, about catering for personalization, and about the prioritization of the right metrics. Dashboard design is a tricky science and to create that one design that is awesome takes some time and talent.
The research needed to create a flawless user experience is of greater importance than ever, but there remains a lot of confusion surrounding the process of usability testing.
It can be hard for designers to take a step back and look at an app or website through users’ eyes. Here’s where to start.
After any amount of time in the design industry, you’ll most certainly hear someone refer to users as “dumb.” People talk about having to “dumb down” interfaces, design for “the lowest common denominator,” and try to make applications “idiot-proof.”
If you haven’t already incorporated usability into your product design process, you might wonder why it is necessary. After all, it’s certainly possible to release a working, bug-free product without performing any usability work at all. But incorporating user-centered design principles can lead to a much-improved product in several areas.
User experience (UX) design focuses on enhancing user satisfaction by improving how we interact with the websites, applications and devices in our lives. In other words, UX makes complex things easy to use.
While the term “UX” is relatively new, the concept of user-friendly design has been around for generations. “Good design is good business,” the second president of IBM, Thomas J. Watson, famously told Wharton students in 1973. “We are convinced,” he said, “that good design can materially help make a good product reach its full potential.”
“So, Megan, what do you do?”
What a loaded question, geeze. I do lots of things. I run. I eat. I hang out with my 5 rabbits (yeah, they’re awesome). Everyone asks me this question at every networking event, and I still don’t have a succinct, articulate answer. I usually reply with something along the lines of,
“I do user research and product strategy consulting for early stage startups.”